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Sony Ericsson is readying a series of multimedia kiosks that it hopes will save operators, retailers and users time and money when it comes to fixing common phone faults.
ESATO NEWS
A common remedy for mobile phone performance problems is to update the firmware (the basic operating software coded into a semipermanent memory such as flash). However, this usually involves sending phones back to a service center, a process that takes several days at best.
Sony Ericsson wants to simplify the update process by letting customers update their own phones at multimedia kiosks installed in busy stores. The cylindrical kiosks, about 0.5 meters wide and 1.5 meters tall, contain a small PC and feature a touch-sensitive flat-panel display and a docking cradle for a mobile phone. Customers will be able to slot their phone into the cradle after first removing the SIM card, then follow the on-screen prompts to update the firmware. The process will take about seven minutes, Sony Ericsson staff said. The kiosk's computer will also contain a variety of multimedia content that customers can consult while their phone is being updated, and at other times the screen can display promotional messages, either for Sony Ericsson phones or for the store hosting the kiosk, according to Jesper Lykking, who is responsible for service portfolio management at Sony Ericsson.
The kiosks are relatively expensive a few thousand euros,so they won't appear in every store stocking Sony Ericsson phones.Thirty are ready,10 of them in the U.S.,and a few hundred will be built, in all. One will be placed in each Sony Ericsson national sales office around Europe,The first in-store kiosk should appear in France around the end of the quarter.
The company is still keen to cut the cost of firmware upgrades at other points of sale, but it has another trick in store for them: it aims to put a kit consisting of a cradle and a software CD in a few thousand stores, so that a standard PC can perform the upgrade.
Sony Ericsson has already tested the program, which it calls Update Service Pro, in the A1 store chain of network operator Mobilkom Austria AG & Co. KG. Last year the chain performed about 1,500 updates across its 39 stores, Sony Ericsson said.
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Posted: 2007-02-20 02:52:06
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A really good idea IMHo and the first of its kind i presume...
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Posted: 2007-02-20 02:55:00
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this is a good idea
has done.
.....i imagine ppl kicking these kiosks because SEUS stopped and the phone is now dead
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Posted: 2007-02-20 02:59:09
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Haha... That's a good one @tranced. But nevertheless, I think it's a good idea too. Cos at least it eliminates the compatibility issues that one's personal computer might encounter. So we know for sure if our SE's bricked, it's not cos of our pc.
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Posted: 2007-02-20 05:22:00
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It's a great idea!
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Posted: 2007-02-20 07:52:27
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I think its a great idea..which should add more loyalty to
customers
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Posted: 2007-02-20 08:02:18
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Fantastic idea, just what
users needed.
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Posted: 2007-02-20 09:47:01
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Yeah great idea as long as the firmware available in the booth is up to date. SE has to sync many more update booth now as opposed to few SEUS server in the past.
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Posted: 2007-02-20 09:54:04
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In Indonesia? Ah, I'm dreaming too much...
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Posted: 2007-02-20 09:57:00
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how im gonna be sure that it wont say that i have the latest firmware? this is a common issue of SEUS.
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Posted: 2007-02-20 11:05:14
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