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axxxr Posts: > 500

Sony Ericsson is collaborating with The Institute of Contemporary Arts to launch an initiative called ‘All Tomorrow’s Pictures’ to help celebrate its 60th anniversary. Members of the public are being invited to take part via a cameraphone competition.

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59 high profile names, spanning film, design, art, literature, music, fashion, science and politics, and including Bloc Party, Peter Blake, Chapman Brothers, Alison Goldfrapp, Helena Christensen and Nathalie Press, have committed to produce images for a book and exhibition inspired by the theme of ‘Tomorrow’. All images will be taken using a Sony Ericsson K800i Cybershot phone. One member of the public will be chosen to produce the final 60th image for the project. This can be shot on any cameraphone.

The winning participant will get to see their work form part of a visionary exhibition as well as having their image unveiled in a beautifully produced hardback book at a gala charity event, both at London’s ICA.In addition, the winner will also receive a Sony Ericsson K800i Cybershot phone, a Bluetooth printer, a year’s membership at the ICA, and a day with a professional photographer to learn tips from a master.

A judging panel comprising Ekow Eshun, Artistic Director of the ICA, John Harber, Managing Director of Sony Ericsson UK & Ireland and two of the 59 contributors will decide upon the all important 60th contribution from a member of the British public.

To enter, simply send your photo, shot on a K800i, via MMS to: tomorrow@ica.org.uk. The competition is open until 2 March. Further information and inspiration for pictures can be accessed via the ICA website.

“This competition offers a member of the public the chance to become part of history, while looking to the future for inspiration" says Sony Ericsson UK & Ireland MD, John Harber. “The Sony Ericsson K800i is one of the world’s most innovative and feature rich imaging phones, so our creative talent will be well equipped to successfully capture their visions of tomorrow." www.ica.org.uk/tomorrow

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Posted: 2007-02-28 13:22:28
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Wishmaster89 Posts: 333

I think that's very good idea from marketing point of view but it would be better if it would use Sofia as it is 2007 flagship phone(I think) and not k800 which is one year old already. It would be great commercial for Sofia.
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Posted: 2007-02-28 18:01:58
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axxxr Posts: > 500

I think every every esato member that has a K800 should enter.

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Posted: 2007-03-01 03:45:56
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Tehy03 Posts: 386

Interesting competiton, but I don't have camera phone