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> iPhone Generated $400 million in Free Publicity
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Yes more about the Apple iphone, According to Harvard Busines School professor David Yoffie, Apple has generated $400 million in free iPhone advertising since its announcement".
"No other company has ever received that kind of attention for a product launch...It's unprecedented", he said".
source
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Posted: 2007-03-11 16:13:41
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Superluminova Posts: > 500
I don't get how they work these things out?
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Posted: 2007-03-11 16:17:16
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Well it makes sense because nearlly every news organistion in the world has written about the iphone, be it TV, Print media or Web.
It would have cost a lot more than 400 million if Apple had paid for this publicity!
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Posted: 2007-03-11 16:20:45
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This is what happens when people think that everything Apple is perfect.
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Posted: 2007-03-11 23:25:57
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no, this is what happens when a company as user orientated as this releases a product that people actually want...that might just actually work out the box....
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Posted: 2007-03-11 23:35:23
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Apple are sending out iPhone teaser emails today in the U.S confirming that the long awaited iPhone will be out in June as expected.
The emails contain a picture and a message stating:
"Talk to you soon.
Thanks for signing up. You'll be the first to hear the latest about iPhone coming this June. That gives you just enough time to think of ways to break the news to your current phone."
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Posted: 2007-04-04 18:23:06
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what if the product fails?
omg thts going to be bad after all this!
R
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Posted: 2007-04-05 09:49:27
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I had a really good read on this, very detail, and very useful information.
Thanks.
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Posted: 2007-04-08 08:57:21
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