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> Virgin Media to sponsor Big Brother?
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Orange was originally approached by Channel 4 to sponsor the show after Carphone Warehouse ended its £3m sponsorship deal in the wake of alleged racism on the show.
Orange said it had consulted its 12,000 staff and found the majority who responded were against signing a sponsorship deal.
'We asked our staff what they thought about sponsoring Big Brother as we like to get them involved in the decisions their company makes. In this case, the majority of our staff felt that we shouldn't sponsor Big Brother. Having taken this into consideration and having evaluated it further with our sponsorship team, we have declined this opportunity,' said an Orange spokesman.
Virgin Media could sponsor Channel 4 reality show Big Brother this summer in a bid to push its new brand. But whether the company would be prepared to pay the £3m asked of Carphone Warehouse and Orange for the deal remains to be seen.
A spokesperson for Virgin Media, said: 'We are always in discussions with third parties regarding mutually beneficial partnerships. We never comment on who these discussions are with, or the stage at which they are at, as the majority are merely exploratory conversations. A number come to fruition and, as and when they do, we announce them.
source
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Posted: 2007-03-19 12:29:50
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Well done Orange for their choice.
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Posted: 2007-03-19 12:31:14
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I agree, having worked for Both Orange and Virgin it was good of Orange to consult its staff over this sponsorship deal.
However i would be very dissapointed with Richard Branson if he went ahead with Virgin sponsoring big brother.
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Posted: 2007-03-19 12:34:44
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Richard should know better.
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Posted: 2007-03-19 12:35:59
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Orange made the right decision. Stupid idea by Virgin Media, might even lose them customers, if Channel 4 wants to keep BB running they should sponsor it themselves.
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SAVE ORIENTAL CITY[ This Message was edited by: arien617 on 2007-03-19 17:03 ]
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Posted: 2007-03-19 18:03:23
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Well done Orange
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Posted: 2007-03-19 19:37:28
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Its Official:
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Virgin Media is the new sponsor of Big Brother, it has been confirmed.
The company has signed an exclusive deal with Channel 4 to sponsor the eighth series this summer and will have first refusal on the next Celebrity Big Brother.
"We're a pioneering and innovative company so it made sense to create an alliance with a show that has genuinely changed the face of TV," said James Kydd, Virgin Media's managing director of marketing.
Carphone Warehouse pulled out of its £3 million sponsorship deal following the Celebrity Big Brother race row.
Kydd said: "Big Brother has always come under the spotlight and courted a lot of attention.
"Virgin is known for facing challenges head on and we know that our customers enjoy Big Brother because it's the most unpredictable and exciting TV programme there is."
The Virgin Mobile brand will be at the heart of the sponsorship deal.
Channel 4's head of sponsorship, David Charlesworth, said: "We share so much with Virgin in both brand and business so look forward to pooling our expertise to create a ground-breaking sponsorship."
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Posted: 2007-03-21 19:37:39
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Virgin have made a mistake.
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Posted: 2007-03-21 19:59:21
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have they?
we will see...
fatreg
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Posted: 2007-03-21 20:00:23
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i think they have, well done to Orange and CPW.
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Posted: 2007-03-21 20:02:21
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