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Of all 220 mobile phones that play music in the UK, ten key models account for almost half of mobile music consumption, Sony Ericsson handsets account for 6 out of the Top 10.

ESATO NEWS

M:Metrics, the mobile market authority, today released for the first time its figures on the mobile music market. The firm found that ownership of musicphones (defined as phones that are capable of music storage and playback) is growing rapidly across the United States and Western Europe. The UK boasts the highest penetration of these devices, at 40 percent, followed by Germany (34 percent), Italy (32 percent), Spain (29 percent) and France (23 percent). While the United States lags these markets, with only 17 percent, or 33 million, of mobile subscribers owning a musicphone, it has shown impressive growth in the past year: a 385 percent increase from January 2006 to January 2007.

"There are plenty of musicphones which can play music, but a small handful of these, designed and marketed specifically for music playback, is accelerating awareness and interest in hybrid phone/music players," said Jen Wu, analyst, M:Metrics. "Predictably, music activity is considerably higher on music-focused phones: for example, 67 percent of Sony Ericsson W850i owners in the UK listen to sideloaded music on their phone, compared with only 28 percent of overall musicphone owners in the UK."

Device Model % of handsets used
for sideloaded music Total UK owners
Sony Ericsson W850i 67% 373,713
Sony Ericsson W810i 59% 709,433
Sony Ericsson W800i 52% 404,116
Nokia N80 51% 229,700
Nokia N73 48% 304,104
Sony Ericsson K800i 46% 879,901
Sony Ericsson W300i 45% 195,975
LG KG800 Chocolate 42% 370,412
Samsung E900 38% 594,912
Sony Ericsson K750i 35% 792,681


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Posted: 2007-03-22 16:52:16
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Interesting figures.

Sony Ericsson is in pole position too.

If growth in America is anything like in the UK in the next quarter then Sony Ericsson will have to come up with more devices to suit the US market - at the moment the number of devices is pityful really. By rights, more quad-band 3G phones phones should be in the pipeline.

And another thing, the K800i has outsold the K750i already. I'd never of guessed.

has wiped the floor with the opposition when it comes to music-phones. Left them for dead really.

_________________
The UK's Best Selling Phones

[ This Message was edited by: goldenface on 2007-03-22 16:14 ]
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Posted: 2007-03-22 17:11:13
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I agree that they should make Quadbands with UMTS. Anyway, Good to hear that is going strong.

_________________
I K800 | I 810i(current)

[ This Message was edited by: Horonaim on 2007-03-22 16:23 ]
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Posted: 2007-03-22 17:22:10
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that is just why i love the se mark
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Posted: 2007-03-22 18:10:35
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Samsung E900? Ewww....that doesnt belong in anything good.
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Posted: 2007-03-22 18:35:45
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Hi all,

Very interesting considering so many here complain about various issues with their Walkman branded phones lacking in volume, hissing or other such problems. Obviously as the W handsets are marketed so heavily as Walkman phones and SE has so many of them to gain market share lots of gullible members of the public buy them and only listen to Music occasionally and can't be that interested in quality Music or even unaware of what it really is. Of course i will now be slated as an SE hater but the truth hurts SE fanatics at least.

I would imagine the low take up in the USA is partially down to most of these phones won't work there and that they all have Ipods or dedicated Music Players so unless SE or any one else starts releasing these devices with the bands used in the USA this very unlikely to change plus of course how cheap dedicated players are in the USA and the fact most if not all offer better quality.

Marc

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Posted: 2007-03-22 19:17:27
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are the sales figures in hundreds of thousands?i thought the k750 would have sold more than the k800 up til now.
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Posted: 2007-03-22 20:14:02
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telling the truth, i havent heard to music on any SE walkman phone yet. guess i will have to now.

This message was posted from a N91
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Posted: 2007-03-22 20:14:31
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the young generation is craz for mbiles and fancy features, so its nothing new, that music and cam based mobiles are the hits
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Posted: 2007-03-22 20:15:25
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you serious man?

R
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Posted: 2007-03-22 20:54:54
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