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News Release
Saturday 31 March 2007, 18:00 GMT
TECHNOLOGY
Virgin Mobile

Virgin Mobile launches the world's first left-handed phone

LONDON, March 31 /PRNewswire/ -- Virgin Mobile has unveiled a new range of mobile phones specifically designed for left-handed people. Available, exclusively from Virgin Mobile, the new Sony Ericsson models prefixed with LH (Left Handed) LH-P990, LH-M600, LH-K800 and LH-W880 have a unique keypad layout with the number keys positioned from right to left, instead of the standard left to right.

In Britain today twelve per cent of the population is left-handed which equates to a massive seven million people who are frustrated by the right-handed bias in the product design of phones. This simple but clever design makes dialling, texting and menu navigation quicker and easier for anyone left-handed. Famous left-handers include Oscar winning actress Nicole Kidman, Prince William, glamour model Melinda Messenger and former Sex Pistols front man and 'I'm a Celebrity' contestant John `Rotten' Lydon.

Steven Day, the left-handed Corporate Affairs Director at Virgin Mobile, said: "We have been approached by thousands of left-handed customers who told us they wanted a phone which would work for them. Britain's seven million left-handed people should not be ignored and Virgin Mobile is the first mobile company in the world to offer a solution to this problem working in partnership with Sony Ericsson. We are confident there will be huge interest in this product."

In addition to the redesigned keypad these Sony Ericsson mobiles phones boast all the great features of the right-handed variant with an innovative design and integrated aerial, top quality colour screen, polyphonic ringtones and a built-in modem.

The Virgin Mobile Sony Ericsson LH-models will be available early April. The retail price will be identical to existing RH models

About Virgin Mobile:

Virgin Mobile is now established as the most successful virtual network operator in the world, and is the UK's fifth network. Since its launch in November 1999 it has attracted more than 3.7 million customers, making it one of the fastest growing mobile phone companies in history.

Virgin Mobile is owned by Sir Richard Branson's Virgin Group and is the UK's first mobile virtual operator, it uses T-Mobile's network.

Virgin Mobile employs 1,700 staff on four sites, Trowbridge, London, Daventry and Middlesbrough. It was recently voted one of the top 50 places to work in Britain.

Virgin Mobile has a no contract policy and uses a simple tariff with calls charged at 15p/min for the first 5 minutes of use each day, then 5p/min after that. Virgin Mobile customers can also text another Virgin Mobile in the UK for just three pence per text.

THE DEVIL MAKES WORK FOR IDLE THUMBS. KEEP YOURS BUSY.

TEXT ANOTHER VIRGIN MOBILE CUSTOMER WITHIN THE UK FOR 3P.

Distributed by PR Newswire on behalf of Virgin Mobile

_________________
Unless I'm very much mistaken...
reviews: i-mate V800 K700

[ This Message was edited by: masseur on 2007-04-01 00:39 ]
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Posted: 2007-04-01 01:21:26
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Hi Masseur,

Nice find and what a totally brilliant move thinking about it now I can't understand why no one hasn't done it sooner. That's guaranteed them a lot of new customers and it looks like they have given people a choice of top end phones also. What a stunning little business move very impressed my vote for cleverest marketing of the Year and doubt it will be beaten.

Marc

_________________
Nokia Black N93,2gb SanDisk TomTom6,Fring for Skype, AD-46 with Sony MDR-EX71SL. Nokia 8800 Special Edition & BH-500 Stereo bluetooth Headset & Sony MDR-EX71SL


[ This Message was edited by: Dogmann on 2007-04-01 00:44 ]
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Posted: 2007-04-01 01:42:07
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yeah, this news surprised me, especialy being the weekend, but thats Virgin style I guess.. totally unorthodox
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Posted: 2007-04-01 01:44:21
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Ah, finally a phone for "them"


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Posted: 2007-04-01 03:04:04
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I'm not left handed but am thinking of getting one of these so I can write messages to two people at the same time!
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Posted: 2007-04-01 10:29:53
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Ooo look at mr popular with his 2 friends

jks
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Posted: 2007-04-01 11:22:58
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I think it's too late for that. The lefties, like me, are now used to using right handed phones. adopting that phone orientation now is another adjustment in dexterity. Why bother?
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Posted: 2007-04-01 11:27:25
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I'm thinking April Fool's here!

Reminds me of the 'left handed Mars Bars' a few years ago!
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Posted: 2007-04-01 11:30:57
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yeah, sad I know, but they always wanna talk to me at the same time...
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Posted: 2007-04-01 11:41:19
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UH,OH. Its april fools day, alright! haraharhar!
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Posted: 2007-04-01 13:53:55
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