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I have read a lot about SONY and Sony Ericsson being different companies,I mean I thought its a 50/50 venture between SONY Corporation Japan ans Ericsson Swedan,I mean is the Sony in SE not the SONY Corp?
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Posted: 2007-05-20 12:42:01
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here u are

http://en.wikipedia.org/wiki/Sony_Ericsson
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Posted: 2007-05-20 12:45:51
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Sony Ericsson is a 50/50 joint venture between sony and ericsson

they are a seperate company from sony, but because they are owned by sony they get a lot of the benefits of being part of sony, i.e. things like free product placement in films and use of brands
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Posted: 2007-05-20 12:47:15
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And technology obviously?right?
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Posted: 2007-05-20 13:02:21
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I guess it does not require any brains to understand the kind of respect SONY Corp gets in the Technology world,if Sony Ericsson gets all the help from SONY Corp then I guess that they should be right up there................
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Posted: 2007-05-20 13:07:58
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Sony have pretty much lost that respect with their Vaio's, blasting batteries and PS3 and loosing in the MP3 market against iPOD.
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Posted: 2007-05-20 13:14:27
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Sony Ericsson is a company in it's own right. It must make it's own budgets, manage it's own affairs, but it also has a degree of independence from it's parents Sony and Ericsson. If SE wants something from Sony or Ericsson it has to buy it (aka Walkman rights, cybershot, or Ericsson's expertise in telecommunications).

On the other hand, SE is not rubber stamped by Sony. As joint owners (50/50) both Sony and Ericsson as shareholders vote on the SE board, but it's 50/50 so Sony can't just say "do this". They have to negotiate with Ericsson. And vice versa.

SE had to negotiate with Sony for Walkman rights, and from what I've heard it wasn't easily gained. SE had to pay more than they wanted for the Walkman rights (though in hindsight it was a an excellent move). Sony doesn't give anything away for free, even to it's own shareholdings.

An example of SE's independence from Sony is the fact they brought out Walkman phones without using ATRAC DRM. If Sony was in charge, they would have stupidly insisted from the get go that SE must use ATRAC, therefore killing the Walkman phone. With ATRAC the phone would have been too big, too cumbersome with music transfers, would have taken too long to get to market, and would have had no appeal to the hoards of music lovers who refuse to be tied into a proprietary audio format. (aka the failure of Sony to capture the mp3 player market - aka the flop that was minidisc - an expensive proprietary device that people generally ignored in favour of ipod)

Infact, Sony learnt a lesson or two from SE and have now loosened up their approach to DRM, giving their latest digital music players the ability to play MP3 and AAC.
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Posted: 2007-05-20 14:43:52
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think sony still has an overly upper hand in SE affairs... sort of 'bully'...
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Posted: 2007-05-20 16:44:00
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Sony and Ericsson still have 50/50 shares, so anything that Sony want has to get past Ericsson first. And Ericsson aren't exactly a small company them selves. They don't sell their own mobiles anymore, but they still have a massive business in telecommunications.
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Posted: 2007-05-21 01:49:41
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Just HAD to chime in on this one... WHAT technology?!?!? Sony hasn't contributed ANYTHING technological to SE... except for the WONDERFUL use of their dying Memorystick.

EVERYTHING you see now... Ericsson had a LONG time ago... the only thing in the P-series that Sony brought in was... the Memorystick. The original incarnation of the P800 (before Ericsson sold their mobile division) had everything the N95 has now.

Ok... a bit harsh... Sony has so graciously allowed SE to use their old CMOS/CCD sensors in their obsolete cameras... which has placed SE in the front of the mobile phone camera arena.

Ericsson's original partnership was with Canon. (When they were testing mobile cameras with the R520 and T68 phones)

To give credit where credit is due... Sony is good at one thing... hype and marketing... something Ericsson is sooooooo poor at. I feel that marketing was Ericsson's main flaw in the downfall of their mobile division. A company so stable in their industrial position, didn't feel the need to defend its products to the public and felt reputation would carry them through.
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Posted: 2007-05-21 02:48:28
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