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Sony Ericsson has struck a deal with Emap2 to promote its Walkman handset series across its radio, print, TV and online offerings over a one year period.
Esato News
The purpose of the campaigns, titled “My Music Mate”, “Greatest Unheard Artists” and “Kiss My Mix”, are to direct users to microsites where they can read more about the campaigns, download information and enter competitions to win Sony Ericsson handsets, as well as other prizes.The “My Music Mate” will provide consumers with a music guide that includes advice on downloads, upcoming performances and competitions. Features will be run in FHM, Heat, Grazia and More between June 2007 and May 2008. In addition Emap’s network of local radio stations The Big City Network will be promoting the handset providers “Up Close” series of gigs being staged over summer.The Kiss My Mix” campaign will see Sony Ericsson sponsoring the Kiss radio station’s new “What’s Next?” programme from June.While the “Greatest Unheard Artists” theme hails unknown talented artists through advertorials in Q and Mojo magazines and on its radio station, as well as mini-programmes about the less than famous musicians airing on Q TV and The Hits TV. source:
mad.co.uk
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Posted: 2007-05-29 16:06:49
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They're all over the place atm.
Where I am, every other bus has a
or a K810i advert on it.
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Posted: 2007-05-29 16:15:18
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yep same down here in london, can't go anywhere without seeing a
and
adverts.
This new deal with Emap is mainly to do with radio, print, TV and online promotions...
really is going the whole hog with pushing and promoting its product lines!
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Posted: 2007-05-29 16:36:42
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Marketing is VERY useful, and we know Sony is an expert in that
I see
Walkman add on my TV all the time, as well as the new Cybershot digi cam
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Posted: 2007-05-29 17:14:10
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