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Jeans manufacturer Levi Strauss & Co has launched a mobile phone,In tune with its young consumers, the Levi's brand is adding a fashionable, steel mobile phone to its range of lifestyle accessories.
Esato News
The Levi's® phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go.
The functional essence of the Levi's® brand's design philosophy is perfectly captured by the phone's compact design and sturdy riveted steel casing. A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags.
"Technology is at the heart of today's youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi's®, a brand that is driven to meet the desires of young people", says You Nguyen, Senior Vice President of Levi's® Product.
The Levi's® phone is offered in metallic silver, black and brown copper. Stylish feminine "shiny silver" and "shiny sand" editions, featuring a 'mirror' screen have also been created for the fashion forward.
"As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetics with consumer needs. We are confident that this phone lives up to the promise of the Levi's® brand", adds You Nguyen.
The Levi's® phone is under license by Paris-based ModeLabs Group. It will be available in selected stores throughout Europe as of September 2007.
eu.levi.com/mobile
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Posted: 2007-06-20 17:18:09
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I wonder if they have a case for it maybe in vintage denim? Hell even make a phone like I did when I covered my Z800 in leather hahah.
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Posted: 2007-06-20 17:26:07
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This reminds me too much of the Samsung P300.
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Posted: 2007-06-20 17:29:22
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Looks rather nice although quite wide, still right up my street.
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Posted: 2007-06-20 17:29:35
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don't like it. sorry
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Posted: 2007-06-20 17:36:28
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What's with the long bathplug chain thingy that the bloke and the babe are sporting?
_________________
T39m,
T610,T630,P900,Nokia7600 & N73
[ This Message was edited by: amawanqa on 2007-06-20 16:42 ]
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Posted: 2007-06-20 17:38:32
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And just to add:
The device comes with a two-megapixel camera, with built-in zoom and video recording, an MP3 player, expandable memory and a 1.8-inch LCD screen.
Other features include Stereo Bluetooth and tri-band capabilities,The metal-finished device comes in black and white variations.
The handset will be launched in September priced between £270 and £340
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Posted: 2007-06-20 17:39:01
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On 2007-06-20 17:38:32, amawanqa wrote:
What's with the long bathplug chain thingy that the bloke's sporting?
This!
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Posted: 2007-06-20 17:42:25
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Oh well, I suppose it could come in handy if one wanted to take the dog for a walk...
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Posted: 2007-06-20 17:47:27
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agreed about the p300 axxxr.. im sat here with mine by it stunned.
never mind a bit too close, its practically identicle!
edit: thanks again mike p for it =]
[ This Message was edited by: siamese plantpot on 2007-06-20 18:03 ]
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Posted: 2007-06-20 18:28:01
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