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Defending the Crown
15:52PM Tue 19 June 2007
Sony Ericsson picked up the two big manufacturer prizes at the Mobile Awards last week, and on Thursday it unveiled three new handsets which suggest it will continue to pick up prizes, plaudits and sales well into 2008.
As far as handset announcements go, this latest launch was bolshy yet intelligent. Behind the launch of the new phones was an underlying message that Sony Ericsson is protecting its Walkman and Cyber-shot brands and is determined not to lose market share with the speed it has won it.
The three new handsets are all highly capable and desirable, but beyond the headline-grabbing five megapixels, 8GB and gimmicky 'Shake Control' is some real ingenuity in developing the software and usability features for both taking pictures and listening to music. Sony Ericsson also unveiled some less glamorous mid-range phones which will piggyback the hero products, as well as its biggest ever range of new accessories.
Continues
"Sony Ericsson seemed to have judged consumers' tastes better than any manufacturer last year, creating the most exciting handset brand in the market and consistently producing handsets which were hits. Sony Ericsson's UK share has stabilised at 25%, taking it to the number two position, after the Walkman and Cyber-shot phones lifted the manufacturer's position from fourth place with just 9% share at the start of 2006."
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[ This Message was edited by: goldenface on 2007-06-25 14:19 ]
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Posted: 2007-06-25 15:08:58
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Can u plz tell me the names of the "hero" models?
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Posted: 2007-06-25 15:46:23
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The Hero phones are the ones SE expects to make the most money on - the sure fire hits.
Currently they are K800i, K610i and W810i which have been three solid performers for near enough a whole year.
The K850i will be in the same league as the k800i / K810i when it hits the shelves and I can see that being a best seller for a good while.
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Posted: 2007-06-25 16:06:55
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and the K850i is expected to be out in....?
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Posted: 2007-06-25 16:15:03
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Not soon enough
September I think. Its gonna be an interesting 6 months.
When is the iPhone hitting Europe again?
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Posted: 2007-06-25 16:21:20
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Im from Asia...and if u ask me about asia,never would be the best answer
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Posted: 2007-06-25 16:38:20
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