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T-Mobile will launch a new tariff next month, offering unlimited free calls to five favourite numbers, Mobile can reveal.
Unlike Orange's successful Magic Numbers promotion, T-Mobile's myFaves will be available to chosen numbers on any network, but will be restricted to handsets with the necessary software when it launches on 1 November.
MyFaves is expected to play a central role in taking on the baton from Flext, which was launched around 18 months ago. The new tariff allows users to change the five favourite numbers on their handsets on a monthly basis and the compatible phones will come from a range of manufacturers.
A new screen design on the handsets is expected to display the five favourite people along with options of how to connect to that person, such as via a phone call, text or picture message. An icon or photograph of each person can be used to display each favourite.
T-Mobile is expected to emphasise the close interplay between the handsets and the tariff when it officially launches myFaves.
It is believed that there will be three myFaves price plans. One source suggested the plans would fall under the £25, £35 and £50 price points.
T-Mobile already offers myFaves in the US. The deal is available on a two-year contract and is offered on price plans ranging from $39.99 (£20) to $139.99 (£69) per month. There are also family plans.
The US arm said that two thirds of its customers spend most of their airtime calling five numbers.
T-Mobile is believed to have invested heavily in promoting its new tariff in a major marketing campaign.
T-Mobile would not comment on myFaves, except to say that it was launching a 'community tariff with a unique interface that requires specialist handsets'
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Posted: 2007-10-24 13:02:40
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So u get the fave 5 numbers in addition to your usual allowance? If not what additional ammount of calls/txts do u get?
This message was posted from a 3510i
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Posted: 2007-10-24 13:21:25
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I posted this on another forum earlier this year:
T-Mobile reveals FamilyShare tariff
11:90AM Wed 15 August 2007
MD Jim Hyde
T-Mobile will open its bid to take more market share through its direct channels with the launch of its new 18-month family tariff in T-Mobile stores next month.
First tipped by Mobile in February, the new FamilyShare tariff is geared towards families of between two and five people. A monthly allowance with a single bill is shared between one family. The operator said the tariff launch was set to capture 'back to school' and Christmas sales.
But the indirect channel will not be able to offer the tariff. Phil Barden, director of consumer business at T-Mobile, told Mobile: 'Our systems are not set up to manage it through indirect channels. We have no plans for this. Of course we will see how it goes in the market and if there is demand we could change our plans.'
Barden said the tariff filled a 'gap in the portfolio' and was the only family tariff in the market with a 'bucket of minutes and texts and unlimited calls between the family members'.
Plans offered in T-Mobile stores and online start at £55 per month for 500 minutes and 300 texts with FamilyShare Light, up to FamilyShare Max at £150 per month for 2,100 minutes and 600 texts. This is based on two family members, with additional members costing an extra £15 per month. Calls cost 20p per minute, texts 10p each, picture messages 20p each and voicemail retrieval is 10p per minute. The tariff also includes unlimited calls between the family members.
Despite Vodafone already offering Vodafone Family for £5 per month between four people for 'unlimited' calls, where each call can be up to 60 minutes, T-Mobile said 'current family services available on the market don't allow for an entirely shared allowance or provide truly unlimited calls between family members'.
The launch comes as T-Mobile has pushed more customers on to 18-month tariffs. Barden said he expected parents to move children from pay as you go on to FamilyShare, while the operator has also slashed the inclusive value of its 12-month Flext tariffs for new customers. Barden said: 'We want to move people on to 18-month tariffs.'
MD Jim Hyde told Mobile earlier this year that the FamilyShare tariff would have a 'huge impact' on the market and 'the same disruptive element' as the Flext tariff, which half the operator's contract customers are on.
The tariff will be launched with a campaign focused on the family as 'a partnership'.
T-Mobile has also launched a revamped Mobile TV service with Sky this week, adding three Sky Mobile TV packages and 24-7 Football, including live Barclays Premier League football, live premium news, a music package and a range of entertainment channels.
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Posted: 2007-10-24 13:27:31
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That sounded a bit complicated but i understood the general gist. Just confirms my view that tmobile (contract and payngo ) offer the worst value for money.
This message was posted from a 3510i
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Posted: 2007-10-24 13:53:00
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:@ Why did I lock myself to an O2 18 month, this would be ideal for me, as I understand it
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Posted: 2007-10-24 13:58:53
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@marc_se
That is different. That is one bill for multiple phone where-as the new tariff is one phone with 5 selected free to call numbers
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Posted: 2007-10-24 14:17:09
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Residentevil Posts: > 500
That gig has been going in the US for over a year. 5 numbers to any network as many calls as you want.
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Posted: 2007-10-24 14:42:16
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Can you use any phone or is it just the small selection avaliable on thier website?
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Posted: 2007-12-27 19:04:52
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Just the selection on the website due to the pre-loaded software need! However, the whole range will be enabled by the end of 2008! Hope this helps :-)
This message was posted from a K850i
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Posted: 2007-12-27 19:19:57
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