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Sony Ericsson signs Maria Sharapova in Landmark Off-Court Deal
11 January 2008
Melbourne, Australia – 14th January 2008 – Sony Ericsson Mobile Communications has announced today that it has signed an exclusive four year sponsorship agreement with female tennis player, Maria Sharapova, to become the company’s first global brand ambassador.
The stunning and talented Russian, who turns 21 in April this year, will undertake a series of innovative new consumer brand campaigns specifically designed to engage Sony Ericsson’s core target audiences and to utilise Maria away from the tennis court.
Maria will also be working with Sony Ericsson’s design team on a range of products and accessories.
The off-court agreement complements Sony Ericsson’s 6 year $88 million global title sponsorship of the WTA Tour which was signed in January 2005 and is the biggest deal in the history of women’s sport. Sony Ericsson’s commitment to women’s tennis has energised the game by bringing fans closer to the experience and taking the sport to new audiences through cutting edge initiatives like night tennis – a fusion of tennis, fashion, music and dance.
Commenting on today’s announcement, Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson, said: “Now in our seventh year as a company, the brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place.”
“Maria’s iconic status, determination, dynamism, success and charm match strongly with the Sony Ericsson brand, which prides itself on innovative and cool design with substance.”
“Our alignment with Maria’s global iconic status, combined with our brand expertise and innovative thinking aims to provide something new and something different to our customers around the world.”
Maria Sharapova added, “It is really exciting to be working with a cool brand like Sony Ericsson which has such a strong reputation in the entertainment industry”.
“Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership.”
- Ends –
Official page link:
http://www.sonyericsson.com/c[....]csson%20signs%20Maria-20080113[ This Message was edited by: hgautam on 2008-01-11 20:13 ]
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Posted: 2008-01-11 21:11:35
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Maybe if all new SE handsets had her mobile number pre-programmed in, they might shift a few more units.
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Posted: 2008-01-11 21:52:00
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Posted: 2008-01-11 22:14:29
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"Maria will also be working with Sony Ericsson’s design team on a range of products and accessories."
whats next? mr komiyama will play on the atp tour?
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Posted: 2008-01-11 22:21:49
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Posted: 2008-01-11 22:48:44
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he he he...she is so lovely & good tennis player ...nice move
_________________
I
K850,
W810 &
T29
------------------------------------
____________________________________
(t610, t630, k700, k750, k800, k810)
[ This Message was edited by: plankgatan on 2008-01-11 22:32 ]
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Posted: 2008-01-11 23:32:10
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lately moto launched the sharapova v3, now she changed to se. whats next?
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Posted: 2008-01-11 23:33:09
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Was wondering when this would happen
Then I'd expect more phones looking like W580!
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[ This Message was edited by: Mizzle on 2008-01-11 22:46 ]
[ This Message was edited by: Mizzle on 2008-01-12 17:55 ]
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Posted: 2008-01-11 23:45:02
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Yup, I wonder what made HER
jump from Motorola to
If I am
. . . I would rather GET the Williams-sisters . . .
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Posted: 2008-01-11 23:50:42
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beatiful girls have allways been the best advertising for selling products
wondering why ??? ________ he he
_________________
I
K850,
W810 &
T29
------------------------------------
____________________________________
(t610, t630, k700, k750, k800, k810)
[ This Message was edited by: plankgatan on 2008-01-11 22:52 ]
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Posted: 2008-01-11 23:51:24
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