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Sony Ericsson focuses on the essentials with two new models for distinct audiences
24 January 2008

The Sony Ericsson T270 and T280 are set to delight style-oriented everyday users and demanding professionals alike.

Delhi, India – 24th January 2008 – Sony Ericsson today announced the launch of the T270 and T280, a stylish duo of affordably priced phones set to appeal to differing audiences.

“We have developed two phones that meet the needs of two distinct audiences,” said Howard Lewis, Vice President and Head of Entry Level products at Sony Ericsson. “The T270 and T280 build on the appeal of iconic Sony Ericsson phones like the T610. They are good looking and tick all of the right boxes; whether it’s for the business user wanting a compact work phone or the everyday user looking for a classic, stylish camera phone.”

At home on the catwalk or in the boardroom
The T270 and T280 offer classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, they offer premium design without the premium price tag. Take the T280 to the fashion mall and snap a picture of a possible new purchase or use the T270 at work to send a calendar appointment to a colleague via Bluetooth™ technology.

Sony Ericsson T280 – In Touch and In Fashion

Minimum fuss
Fast texting and a simple navigation key to switch-on the FM radio or access your contact list. Easy
access to the 1.3 megapixel camera and just one click to begin writing a new text message.

Maximum exposure
As well as its good looks, the T280 lets you take and send a photo in just a few clicks. Browse through your pictures on the phone’s screen or send them via Bluetooth™ to a friend’s phone.

Multitask effortlessly
Both the T280 andits sister-product, the T270, are compatible with Bluetooth™ Headsets such as the newly announced HBH-PV770. The HBH-PV770 headset sits discretely in your ear and offers remarkably clear audio, even in noisy environments, thanks to its Digital Noise Cancellation and fast Automatic Volume Adjustment features.

Sony Ericsson T270 – With Business in Mind

Your personal assistant
The T270 combines grown-up good looks with a set of features designed to meet the needs of the busy professional. Access key menu functions such as phonebook, calendar or messages with just one touch and use the built-in speakerphone to take a conference call.

Just the job
Both of the phones announced today are designed with a clear audience in mind. For the T270 it is the business user who just wants the essentials done well. It has been purposely developed without a camera to keep things simple and is built with a metal housing and clearly laid out keypad to ensure a robust phone that is easy-to-use.

For whatever reason you need a phone – whether it is for work or just staying in touch with minimum fuss – then Sony Ericsson say that they have a solution with the T270 and T280.

The T270 and T280 will be available in the same colours, Silver on Black and Copper on Silver. They will be available in selected markets from Q1 2008 and will support the following frequencies:

T270i - GSM/GPRS 900/1800
T270a - GSM/GPRS 850/1900

T280i - GSM/GPRS 900/1800
T280a - GSM/GPRS 850/1900


Sony Ericsson T270 and T280 – At a Glance

Design
Brushed metal finish
Navigation key with shortcuts
Picture wallpaper
Wallpaper animation
Camera (T280 only)
1.3 megapixel camera
4x digital zoom
Entertainment & News
FM radio
Java
Music tones (MP3)
WAP 2.0 XHTML
Communication & Messaging
Polyphonic ringtones
Speakerphone
Vibrating alert
Picture messaging (MMS)
Predictive text input
Text messaging (SMS)
Connectivity
Bluetooth™ technology
Organizer
Alarm clock
Calculator
Calendar
Phone book
Stopwatch
Tasks
Timer
Accessories
In-Box:
Battery BST-36, 3.6 V 780 mAh Lithium Polymer Charger CST-60
Stereo portable handsfree HPM-62
User Guide
Optional:
Bluetooth™ Headset HBH-PV770
Bluetooth™ Car Speakerphone HCB-105
Bluetooth™ Handsfree Car Holder HCH-70
Facts and Figures
Size: 100 x 45 x 13 mm
Weight: 82 grams
Colours:
Silver on Black
Copper on Silver
Screen: 65,536 colour TFT
Resolution: 128 x 160 pixels
Size: 1.7 inches
Phone memory: Up to 10 MB
Talk time GSM/GPRS: Up to 7 hrs²
Standby time GSM/GPRS: Up to 300 hrs
Availability and versions
Networks:
T270i - GSM/GPRS 900/1800/1900
T270a - GSM/GPRS 850/1800/1900
T280i - GSM/GPRS 900/1800/1900
T280a - GSM/GPRS 850/1800/1900
Available in selected markets from Q1 2008

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Unless I'm very much mistaken...
reviews: i-mate V800 K700

[ This Message was edited by: masseur on 2008-01-24 08:51 ]

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Posted: 2008-01-24 09:44:09
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Nice to see SE concentrating on the high volume market. I'm getting one of these for my sis! The launch in India came as a suprise though.
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Posted: 2008-01-24 09:57:00
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it wouldn't be a surprise if you keep up with the portfolio 2008 thread
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Posted: 2008-01-24 10:01:49
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Oh was it there? Very little time for Esato these days. In fact, I haven't had the opportunity to check that thread yet.

Coming back to the topic,I had in the past always maintained that SE needs to concentrate on the low-price high-volume market in emerging economies. Needless to say I was then told SE wants to present itself as a niche' brand concentrating only on the high end segment. I wonder if this is the first time SE is releasing phones only for a specific market? Please exclude the Japanese SE's and the i and a versions of the same models.
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Posted: 2008-01-24 10:09:00
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This thread needs pictures!

Here is the T280i, in both colours:





Nice and big for you
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[ This Message was edited by: Muhummad-Oli on 2008-01-24 11:06 ]
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Posted: 2008-01-24 12:05:51
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not bad, nice addon to the T series.


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Posted: 2008-01-24 12:07:24
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I agree. I've always been tempted by the T250's design, even though its very much a down-grade for me!
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Posted: 2008-01-24 12:18:03
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Personally liking the Black version best. A good addition to the T series.
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Posted: 2008-01-24 12:20:07
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So does the T280i record video? I presume it does...

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[ This Message was edited by: Muhummad-Oli on 2008-01-24 11:25 ]
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Posted: 2008-01-24 12:25:13
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Ok, nope. Looking at the SE site, I think it doesn't record video.


A 1.3MP camera that does not record video......
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Posted: 2008-01-24 12:29:41
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