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"BARCELONA, Spain — Samsung Electronics Co. Ltd. announced plans at the Mobile World Congress trade show to launch an Internet-services strategy for its handsets, a move that could put the Korean vendor into direct competition with Nokia Corp.’s overarching Ovi content play.
And though Samsung’s offering initially appears to be a mere tracing of the broad strokes Nokia has used to paint Ovi and its future, it nonetheless indicates Samsung’s intentions to tie services to the sale of its cellphone hardware. And, presumably, the goal of Samsung’s nascent services strategy is the same as Nokia’s Ovi effort: captivate users, please carriers and, ultimately, ensure that customers keep coming back for more.
“Ovi should be the dashboard (for users’ lives),” said Ilkka Raiskinen, head of Nokia’s software and services business. “Ovi is one way to make Nokia an Internet company.”
Samsung’s new services strategy, as well as Nokia’s Ovi play, has roots in the tried-and-true models from successful service providers including Apple Inc. and Research In Motion Ltd. Although both RIM and Apple are primarily known for their gadgets — the BlackBerry and iPod, respectively — a large part of their success is due to the services that go along with their hardware; Apple’s iPod music player works exclusively through its iTunes music service, and RIM’s BlackBerry delivers corporate e-mail through the company’s BlackBerry servers."
http://www.rcrnews.com/apps/p[....]0215/FREE/205834157/1012/rss01
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Posted: 2008-02-26 15:35:03
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