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3rd March 2008, Geneva: Sony Ericsson is at the 78th International Motor Show in Geneva to showcase its in-car User Experience to drivers across Europe. The mobile communications company is putting consumers in the driving seat; they can choose from a variety of solutions that bring convenience and ease of communication on the road. The users of Sony Ericsson phones can select from an extensive portfolio of easy to install car accessories as well as select integrated Bluetooth™ options from car manufacturers. In addition, a one-stop-shop website will allow drivers to customise their journey in a number of exciting ways in any car.

Sony Ericsson’s portfolio of in-car accessories includes hands-free devices that allow users to communicate conveniently when driving. Further, an range of music accessories enable drivers to enjoy favourite tunes from their Sony Ericsson Walkman phone remotely whilst on the open road.

To increase the opportunities for consumers to easily use their phone in their car, Sony Ericsson has built outstanding partnerships with leading car manufacturers such as Saab. Sony Ericsson’s dedicated automotive programme team leverages on the company’s Bluetooth™ expertise to ensure the full compatibility of a large selection of phones and applications. This results in providing consumers with a fully integrated experience with regards to technology and interior car design.

Bringing together all the information that consumers will need, the new website, www.sonyericsson.com/car will be a one-stop-shop for information and online purchase on Sony Ericsson’s suite of “travelling companions”. The online portal offers drivers two virtual roads to drive down experiencing a multitude of in-car applications and features. They can also easily access the list of compatible phones per car manufacturer.

Tomas Rahkonen, Head of Accessory Developer Program from Sony Ericsson said: “Sony Ericsson is already recognised as a provider of cutting edge mobile applications, and our presence at the 78th International Motor Show further strengthens our position within the industry. Through working with leading car manufacturers, offering accessories that further enhance the in-car User Experience and creating a unique and interactive website, we are offering a wide range of options when it comes to in-car solutions and demonstrating that we are committed to putting the consumer at the heart of everything we do.”

Notes to Editors:
General Motors Europe will demonstrate Sony Ericsson’s onboard Bluetooth™ technology at the launch for their new concept Saab at the 78th International Motor Show in Geneva. This will take place at Parc des Eaux vives at 5.30pm on Monday 3rd March 2008. For more information about this event, please contact Agnes Derderian on + 46 70 617 7224
A Sony Ericsson branded Lotus will be available to press for rides around Geneva during the press days on 3rd-5th of March. The car will contain all Sony Ericsson car accessories and will show promotional movies via DVD screen.
The Sony Ericsson one stop shop website, will go live in 18 countries on the Monday 3rd March and can be found at www.sonyericsson.com/car

High resolution images are available upon request

Interviews available on request
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did anybody see this?
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Posted: 2008-03-05 18:37:24
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Quality idea from

can't wait to see the ideas they'll come up with.


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Posted: 2008-03-05 18:48:47
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I thought they were going to team up with Audi...
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Posted: 2008-03-05 18:49:18
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can't wait for the piccies


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Posted: 2008-03-05 18:50:58
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Now, I can get a Sony Ericsson car! How cool is that!?
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Posted: 2008-03-05 18:52:32
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today is the last day.

i dont understand why this wasnt post before
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Posted: 2008-03-05 18:52:52
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if its cheap, i'll have one too


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Posted: 2008-03-05 18:52:56
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and then you will be selling a bunch of them

compatible phones? anyone?
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Posted: 2008-03-05 18:56:14
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True, Esato Market

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Posted: 2008-03-05 23:05:42
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"Sony Ericsson puts consumers in the driving seat."

Are they taking us for a ride again? Sorry, just kidding, couldn't resist that.
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Posted: 2008-03-06 01:58:00
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