Esato Forums - Sony Ericsson / Sony : General : Usher to guide Sony Ericsson’s music marketing push

Index Menu

> New Topic
> Reply
< Esato Forum Index > Sony Ericsson / Sony > General > Usher to guide Sony Ericsson’s music marketing push Bookmark topic

Page12 >

jcwhite_uk Posts: > 500

Sony Ericsson has stepped up its music marketing campaign by signing five-times Grammy award winning artist Usher to promote two of its new Walkman handsets.

The marketing push, to be rolled out from June onwards, will span over 20 European countries and includes sponsorship rights for Usher’s full European tour later in the year. The singer will also be charged with publicising the W350 and W980 MP3 player handsets.

The move represents a further advance in Sony Ericsson’s focus on music, after the manufacturer recently announced it is in the process of expanding its PlayNow service.

John Bernard, Sony Ericsson Music Marketing Manager, said: ‘Working with an artist such as Usher is an ideal fit for us. Here we are at the start of an electrifying launch campaign, poised to deliver a totally 360 degree experience for all consumers and Usher fans alike, it’s truly an exciting prospect.’

Source
--
Posted: 2008-05-15 21:28:58
Edit : Quote

QVGA Posts: > 500

Usher?

well i hope it turns out good
--
Posted: 2008-05-15 21:31:12
Edit : Quote

pkimshk Posts: 90

cool..
why not R. kelly

i wanna piss on you... lol

--
Posted: 2008-05-15 22:20:04
Edit : Quote

gola Posts: > 500

GO SE GO! ! !
--
Posted: 2008-05-15 22:53:58
Edit : Quote

NightBlade Posts: > 500

Usher? Come on, it might have been a good move 3 years ago.
--
Posted: 2008-05-15 23:06:19
Edit : Quote

Lunion Posts: > 500

Tell the 15,000 people who loved his performance at BBC Radio 1 Big Weekend that it's not a good move.

He has a MASSIVE fan base.

Thats what

would of made the decision on.

[ This Message was edited by: Lunion on 2008-05-15 22:09 ]
--
Posted: 2008-05-15 23:09:05
Edit : Quote

nettl Posts: 89

That hasbeen? Didn't even know he's still in the biz.
--
Posted: 2008-05-16 00:23:53
Edit : Quote

Supa_Fly Posts: > 500

You fools in europe only have craig david to compare. All hip top ten hits couldn't compare to usher's 1st album. You also haven't heard what he's been doing with colaborations either. He's 2 platinum artist!
--
Posted: 2008-05-16 00:52:23
Edit : Quote

Mige Posts: 453

f*** craig david...
--
Posted: 2008-05-16 01:12:41
Edit : Quote

l33tgod Posts: 26

People who diss Usher are tone death. You really have the worst taste in music if you don't like the songs that Usher sings.
--
Posted: 2008-05-16 03:34:28
Edit : Quote

Page12 >

New Topic Reply