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> UK Regulator Bans LG Phones Television Advert
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An advert of an LG mobile phone, shown on UK television has been banned by the Advertising Standards Authority (ASA) after it decided that the advert condoned driving a motor car while using a mobile phone. While LG argued that the woman was never seen driving while using a mobile phone, a sequence of shots was deemed by the ASA to imply the same.
A total of 33 people complained to the ASA about the television advert.
LG Electronics UK explained that the shot of the mobile phone was not intended to look like it was being used by the woman in the car, rather the woman was imagining that the phone could trigger the changing scenarios in her day and therefore her mood. LG said the phone was shown in a neutral location. They also argued that there was no evidence that the ad encouraged people to use their mobile phone while driving.
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Posted: 2008-06-04 15:50:55
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Oh god i hate them do gooders who complain about the most stupid things. As if its actually going to make people think its ok to use a phone whilst driving. Most common sense people know they cant you have to be stupid otherwise. Im sure LG meant nothing by it. People who sit around all day observing things like this need to get a life in my opinion.
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Posted: 2008-06-04 21:24:00
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