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LG Electronics has opened a new European Design Centre in Covent Garden, London, UK. The purpose of LG’s new Design Centre is to create European designs based on European consumers’ requirements. The designers will also be called upon to adapt products that will appeal to the European market, but which have been developed elsewhere.
The opening of the Centre also reflects LG’s new business strategy, with increased investment into research and development feeding into regional design capabilities. LG will be investing over US$4.8 million into design programs in Europe in 2008 alone. The first fully European designed product, a mobile handset, is to be unveiled this August.
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Posted: 2008-06-24 15:37:49
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Muhammad-Oli Posts: > 500
You know, a few years ago I thought LG was a funny brand that sold cheap and crappy kitchen appliances...
Things have changed. A lot.
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Posted: 2008-06-24 15:47:37
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