>
New Topic
>
Reply<
Esato Forum Index
>
Network operators >
Europe
> Stupid Orange adverts
Bookmark topic
What in the hell is the new Orange adverts all about. I just dont get it. They have wasted 30 million on an advertising slogan of I AM which is complete nonsense. What has any part of the advert got to do with mobile phones. The advert does nothing to make me sit up and say WOW I GOTTA GO OUT AND BUY AN ORANGE MOBILE PHONE. Its just complete pap and a waste of money. They should have spent 30 million on improving their service. Someone at Orange needs shooting.
--
Posted: 2008-08-14 01:59:00
Edit :
Quote
I am the bit of dog poo I stepped in while walkikng to work on that summers day...
I am the vomit of the woman who puked on me as she stumbled out of that club I walked past on saturday evening...
--
Posted: 2008-08-14 11:02:14
Edit :
Quote
When a brand's customer base is as universal as a mobile phone operators like Orange, the marketing strategy has to try to be lifestyle based. It has to try and appeal to anyone and everyone.
You can understand the initial brief the agency was tasked with.
What is difficult to understand is ho they got is so wrong in its execution and yet still managed to get sign-off from Orange's Marketing Director.
Agree completely with the original poster.
--
Posted: 2008-08-14 12:45:36
Edit :
Quote
I have to agree that it is a rubbish ad campaign. Doesnt imply anything to do with their business at all.
--
Posted: 2008-08-14 14:15:42
Edit :
Quote
the orange ad is sooooooooooooooooo anoying!
Why dont the have on like Sharpie at least it actully makes you want to buy a sharpie not annoye you every time that bloody advert comes on! If i see that ad 1 more time i am goging to kill the person who created orange.
p.s. i have a sharpie now, lol
(this sharpie ad:
http://www.youtube.com/watch?v=5HKxAAip2sA )
[ This Message was edited by: phonecrzy on 2008-08-14 13:46 ]
--
Posted: 2008-08-14 14:44:34
Edit :
Quote
Its just so stupid and a waste of money it wont help them sell phones. If they want to make it life style based then they should advertise their tariffs and how they can benefit your life style. So so poor. If someone had watched that and never heard of Orange before they would never know it was to do with mobile phones.
--
Posted: 2008-08-14 18:17:00
Edit :
Quote
When I watched that ad first time on TV, I thought that it could be a charity ad but at the end of the ad I came to know its orange. LOL
--
Posted: 2008-08-14 18:23:25
Edit :
Quote
fact that your all talking about it on here means its working !
It's clever and a good marketing campaign anyone who denies this doesn't know what they are talking about
--
Posted: 2008-08-14 18:32:27
Edit :
Quote
On 2008-08-14 18:32:27, max99 wrote:
fact that your all talking about it on here means its working !
It's clever and a good marketing campaign anyone who denies this doesn't know what they are talking about
Ditto
--
Posted: 2008-08-14 18:54:22
Edit :
Quote
Its not necesarily a good marketing ploy as I know a few people who have said that is an annoying ad but cant remember who it was advertising.
--
Posted: 2008-08-14 19:12:28
Edit :
Quote
New Topic
Reply
