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Sony Ericsson exec sees tough market into 2009
* Head of sales sees rough market conditions into next year
* Says firm not discussing additional savings measures
* Says company needs to focus on its strength in high-end and won't aim for low-end entry segment for market share
By Adam Cox
COPENHAGEN, Sept 24 (Reuters) - Mobile phone maker Sony Ericsson expects the challenging market conditions that have savaged its books to extend into next year, its head of sales said.
Global sales chief Anders Runevad told Reuters in an interview late on Tuesday that the firm would need to focus on its core high-end segment and play to its strengths before trying to launch a fresh attempt at regaining market share.
Owned by Ericsson and Sony Corp , the world's No. 5 handset maker posted a 2 million euro operating loss in the second quarter and announced plans to cut 2,000 jobs and save 300 million euros in costs.
"I think that the market will continue to be challenging going into 2009. I think it's prudent to plan for a continued challenged market," Runevad said.
Asked whether any additional savings measures were being discussed, Runevad said, "No."
Falling demand for high-end phones, the result of protracted economic anxiety, have led to an abrupt downturn for the firm. Sony Ericsson had to issue profit warnings for both the first and second quarters.
Runevad acknowledged that the past couple weeks of havoc in financial markets was not a welcome development, although he was cautious about talking about the specific effect.
"The situation has not improved since Q2, that's for sure," he said. Asked if the backdrop had grown worse, he only repeated that it had not improved.
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Posted: 2008-09-24 10:34:21
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LOL - they must be having a giraffe at this sentence:
"Falling demand for high-end phones, the result of protracted economic anxiety,
have led to an abrupt downturn for the firm."
Sony Ericsson haven't had a proper, competitive high end phone for years and attempts at getting there have been canceled along the way for not being upto scratch.
If the market for high-end phones is falling, how come Apple are doing so well with the iPhone? Why is it that T-Mobile/HTC and Google announced the G1 yesterday?
Let's just hope they have a surprise up their sleeves soon for the people wanting a high end Sony Ericsson device.
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Posted: 2008-09-24 10:52:02
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It's about time
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Posted: 2008-09-24 11:01:25
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Good God, it took them this long to finally get it! 3 cheers for this news! It is a time to be forgiving and forget the past 3 years ever happened. Group hug everyone!
_________________
Ericsson EH97, GA628, GF768, A2618s, T29s Sony Ericsson T68i, S700i, P990i, Z558i
P990i + WG1 R6E28 + 8GB Sandisk MSPD + BST-40
[ This Message was edited by: mode on 2008-09-24 11:38 ]
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Posted: 2008-09-24 11:02:40
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Good news, hope it'll be better this time
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Posted: 2008-09-24 11:14:31
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Finally they get it..
Highend makes more money than low ends.. But why so long time??
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Posted: 2008-09-24 11:16:21
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On 2008-09-24 10:52:02, jayce wrote:
Let's just hope they have a surprise up their sleeves soon for the people wanting a high end Sony Ericsson device.
So the X1 is not enough as a high end device?
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Posted: 2008-09-24 11:52:42
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Yes..yes...finally happend....many many thanx SE !!!!
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Posted: 2008-09-24 13:26:59
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Yeas great news... We are fed up with low and mid ends...
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Posted: 2008-09-24 13:29:07
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Thats great! I guess this means the good old SE (T68, S700, P910 etc. . .) days will be back.
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Posted: 2008-09-24 14:16:41
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