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Sony Ericsson Unveils real-time Mobile Event Guide

Oct 15, 2008 (Hugin via COMTEX)

Fans receive latest tournament stats and facts straight to their
mobile phone
Players and officials receive schedules at the touch of a button

London, UK - 15th October, 2008 - Sony Ericsson today unveiled the Mobile Event Guide, its new initiative to be launched for the first time at the Sony Ericsson Championships, the prestigious season ending women's tennis event.

The Mobile Event Guide is a free mobile application that fans can download onto their mobile phones, allowing them to access all that is best about a sport's programme and local travel and tourism information without the inconvenience of searching and downloading individual web pages for information. The Mobile Event Guide is the first service of its kind that is updated via Wi-Fi or Bluetooth(TM) to include real-time information.

Integral to the player and official version of the Mobile Event Guide is the Capuchin firmware, Sony Ericsson proprietary technology, which allows a much richer, intuitive user interface that is seamlessly combined with low-level phone functions.

Players will have a personalised Sony Ericsson C905 Cyber-shot(TM) phone with a special Capuchin version of the application that will provide them with not only a much richer user experience but additional features including live updates to information such as latest match statistics and personal schedules and maps of the stadium, using the new wireless feature of the Cyber-shot(TM) phone.

source http://www.tmcnet.com


[ This Message was edited by: goldenface on 2008-10-15 14:14 ]
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Posted: 2008-10-15 15:13:41
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