Sony Ericsson / Sony : General : Sony refuses to allow Sony Ericsson the use of its PlayStation brand
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Sony Ericsson was planning a PSP phone but has been refused the brand
Sony is understood to have refused to allow Sony Ericsson the use of its PlayStation brand, after the handset manufacturer presented a pitch to the board late last year.
Sony Ericsson was planning to develop a PSP phone to capitalise on the growing success of the gaming sector, and after the success of Cyber-shot and Walkman handsets.
Sources said the refusal to sanction the brand on the handsets in December has prompted a fallout between Sony and the mobile phone joint venture.
Several sources close to the matter claimed Sony executives told colleagues at Sony Ericsson that it would only license the PlayStation brand if and when Sony makes handsets independently – effectively pushing for an exit from the joint venture with Ericsson.
It has been claimed by Sony Ericsson that Sony will only allow the use of its brand if the experience on a proposed handset is sufficiently high enough and matches the experience of Sony’s standalone devices.
A Sony Ericsson spokeswoman said the handset manufacturer ‘could not comment on what Sony has or hasn’t said’. She added: ‘In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone.’
The handset manufacturer currently uses Sony’s Walkman and Cyber-shot brands on its phones and the Bravia TV brand is available on mobile phones
in Japan only.
The Sony Ericsson spokeswoman said the manufacturer is ‘continually reviewing’ launch plans and would look at Bravia and PlayStation ‘in the future’.
The move comes at troubled times for Sony Ericsson, which is cutting costs as the economic slowdown bites.
It will reveal realignment plans today (16 January), that will include a review of all of its operations.
In the last quarter of 2008, Sony Ericsson put a push on reclaiming its customer debts, in a bid to claw back costs before the end of the year. It is understood that the manufacturer was offering incentives to operators for paying the outstanding debts.
SOURCE
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Posted: 2009-01-15 20:51:44
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Awww, I would have loved to see a PSP phone, oh well, at least I have my iPhone.
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Posted: 2009-01-15 21:06:18
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Sony doestn
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Posted: 2009-01-15 21:07:30
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PSP PHONE WOULD OUT DO THE IPHONE I THINK
THE PSP ITS SELF IS REALY GOOD IN MY BOOK SO I WOULD LOVE A PSP PHONE
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Posted: 2009-01-15 21:22:55
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Theres no problem with psp phone coming out, only SE has to have a super high end phone for that, and psp2 will be coming out by next year i guess. So it wouldnt be great to have a psp phone from SE, however, there could be a psp phone(psp2?) from sony, featuring the phone stuff from SE.
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Posted: 2009-01-15 22:51:17
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Good going by Sony. If the SE Cybershot and Walkman brands were anything like their Sony counterparts, except just the brand names, then maybe there would be a SE PSP phone...
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Posted: 2009-01-15 22:59:13
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On 2009-01-15 22:59:13, gola wrote:
Good going by Sony. If the SE Cybershot and Walkman brands were anything like their Sony counterparts, except just the brand names, then maybe there would be a SE PSP phone...
Amen to that bro.
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Posted: 2009-01-15 23:05:37
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Tigershark42 Posts: > 500
Well, its good to hear that Sony know what they are doing. I fully agree. Se hasn't demonstrated high enough specs to warrant the design of a PSP phone. When so much of their portfolio consists of basically 'copy-paste' phones, how could Sony risk undermining the Playstation brand. It's just another stone-faced reminder that SE are not even close to where they should be.
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Posted: 2009-01-15 23:10:39
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This seems like a further development of what was discussed
Here a few months ago.
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Posted: 2009-01-16 01:06:53
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Good move by Sony. Obviously the proposition put forward wasn't worth of the PSP brand. However, reading into it that its part of some exit strategy by Sony is just bone idle speculation. SE just have to come up with the goods.
This message was posted from a K850i
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Posted: 2009-01-16 01:49:21
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