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General discussions : General : De-Branding, why buy a branded phone in the first place?
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altemyr Posts: > 500

There are many topics in this forum and other forums about how to de-brand a phone or what problems occurred after de-branding. There are also issues about possibly lost warranty if the phone is de-branded, and some people mean that unlocking and/or de-branding maybe is illegal. I do not quite understand the logic. Why buy a branded phone in the first place? One reason often mentioned is the price, but you can be absolutely sure that you will have to pay the price for the phone anyway, in one way or another, even though it is not that obvious on the price tag when the phone is displayed on the shelf in the store. If everyone refused to buy or accept a branded phone, the operators or other companies that sell such devices would soon realize that they cannot sell their mutilated units anymore.
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Posted: 2009-01-20 10:26:13
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JJ! Posts: > 500

Because some companies such as Orange and Voda change the firmware making the handset slower and removing important applications.
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Posted: 2009-01-20 10:37:03
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tranced Posts: > 500

and adding nonsense ones
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Posted: 2009-01-20 10:37:51
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MWEB Posts: > 500

Simple, branded handsets are subsidised by the network, and can be as much as 75% less than the sim-free versions, only mugs pay over the odds for vanilla handsets, much cheaper to buy branded and unlock/derbrand yourself
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Posted: 2009-01-20 11:18:27
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Luci'sPower Posts: > 500

man i hate branded phones so much.....i'm never going to buy a branded phone since i had voda k800...
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Posted: 2009-01-20 11:21:37
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goldenface Posts: > 500

Many operator branded handsets are free. However, in the rush for operators to bring their own branded version out before their competitors, their fw might be rushed or even unfinished, causing problems. Plus. Many a branded handset has been purged of useful features compared to the original. e.g TrackID seems to be a casualty on some.

This message was posted from a K850i
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Posted: 2009-01-20 11:58:14
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forceabuser Posts: 108

yupz, branded phones are cheaper or free

personaly i had a t-mobile NL branded k800i. it came with a logo, and 2(!) shortcuts to a t-mobile web page. something i dont mind since it saved me about 100 euros.
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Posted: 2009-01-20 12:57:27
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strizlow800 Posts: > 500

Yeah, the are free because they have less features compared to the generic firmware ones... Anyway, if the branding is software only, you can debrand the phone cheap, but I hate branded housing and stuff like that... The phone will never have the same feel as it would be if generic.
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Posted: 2009-01-20 13:02:15
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altemyr Posts: > 500


On 2009-01-20 11:18:27, MWEB wrote:
Simple, branded handsets are subsidised by the network, and can be as much as 75% less than the sim-free versions, only mugs pay over the odds for vanilla handsets, much cheaper to buy branded and unlock/derbrand yourself



Nope, it is sim-locked phones that are locked down to one network. A branding does not necessarily lock the phone, even though a branded phone usually also is sim-locked. Branding usually means changed software, uglier icons than in the generic model, and sometimes disabled or removed functions compared to what was there originally. In some cases, it also means an ugly operator logo printed on the housing. The reduced purchase price of a phone due to branding or sim-locking will always be compensated in one way or another. For example, I can buy a C905i in Sweden for 1 SEK (~0.1€), but that also means that I will have to pay 200 SEK per month extra to the operator beside the ordinary fee for 24 months, i.e. 4800 SEK in total (about 440€) which is about what I currently would have to pay for it if I buy it unbranded and unlocked from start. In this particular example, I'm not sure whether the phone is neither branded nor sim-locked, however.
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Posted: 2009-01-20 14:23:52
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altemyr Posts: > 500


On 2009-01-20 10:37:03, JJ! wrote:
Because some companies such as Orange and Voda change the firmware making the handset slower and removing important applications.


You mean that that is why you would buy a branded phone? I fully understand why one wants to de-brand a phone, but my question was, why should we buy the branded version? Especially if we plan to de-brand it an unlock it as soon as possible, and thereby risk loss of warranty etc. If nobody would want to buy a branded phone, then nobody would want to try to sell one, it's as simple as that.
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Posted: 2009-01-20 14:30:36
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