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15 February 2009
Entertainment Unlimited builds on Sony Ericsson’s leadership in music, imaging, gaming, content services, and applications to deliver unlimited opportunities for consumers to share experiences.
Barcelona, February 15, 2009 – Sony Ericsson today unveiled the next step in its evolution. The Entertainment Unlimited consumer proposition is the pinnacle of what the company has been working towards since the start of the joint venture in 2001 – the true fusion of communication and entertainment.
Bringing together rich content, unique applications and best in class entertainment experiences, the new consumer proposition is based around three key promises:
Uniting best in class entertainment experiences into one offering such as the Walkman™ music experience, the Cyber-shot imaging experience, Java gaming and messaging integrated with services and applications.
Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home letting consumers share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson’s unique Play Now offering.
Sony Ericsson is unveiling the W995 Walkman™ phone at Mobile World Congress offering the most complete communication entertainment package to date. The launch of this phone exemplifies the excellence that Sony Ericsson has achieved in both the music and imaging categories and enables the evolution into Entertainment Unlimited. The company is also showing a mobile phone under the concept name Idou* giving a glimpse of one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.
“Entertainment Unlimited lets us reinforce our position as THE communication entertainment brand,” said Lennard Hoornik Head of Global Marketing and Vice President at Sony Ericsson. “Everything that we have done to date has brought us to this point - we created the music phone category in 2005 selling over 100 million Walkman™ phones and we are now ready to unveil the next chapter in the evolution of the company - Entertainment Unlimited - giving consumers unlimited opportunities to share their entertainment experiences.”
Idou encapsulates the future of mobile entertainment in the palm of your hand delivering visual communication like never before.
Capture moments, talk through pictures and share all your experiences like never before with the 12.1 megapixel camera, intuitive touch features and Xenon flash. Tap directly into your favourite videos and tracks with the full-touch media menu and feast your eyes on movies, TV-series and video clips in true 16:9 widescreen format. Based on what will become the Symbian Foundation operating system, thousands of applications are available online letting you install new applications and download exciting content from PlayNow™ to make the Idou truly yours.
Dick Komiyama, President, Sony Ericsson said, "Entertainment Unlimited is at the core of Sony Ericsson's philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we've announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited."
Idou will be available 2nd Half of 2009.
*”Idou” is a concept name for this phone and not the final name under which the product will be marketed to the public.
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The Official Monthly Esato Camera Phone Shootout - February[ This Message was edited by: tranced on 2009-02-16 12:38 ]
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Posted: 2009-02-15 20:20:21
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FINALLY SE has decided to get on the s60 bandwagon
Yes, I know they are late - but better late then never. If this camera chip is the one I think it is, then it should have HD video recording too
Now lets see if they can bring it out before christmas and without any bugs
Huh, Nokia once again, must be smiling all the way to the back. While Symbian is pretty much 'free', the s60 touch is full of all sorts of nokia patents ! I just hope we don't witness a second Micro$oft in the making.
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Posted: 2009-02-15 21:20:52
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Yeah im worried a bit bout that as well. Also hmm does this mean we will be getting less and less different phones and start getting more monster phones that are both walkman and cybershot? I do hope so. Also lol stupid but imagine a walkshot or a cyberman phone XD
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Posted: 2009-02-15 21:56:35
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Or a Cyber-Walk.
I'm looking forward to seeing how this Media Go works. I too think we will be seeing less phones but with more specs. They as good as said that in their 'Entertainment Unlimited' briefing.
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Posted: 2009-02-15 22:59:02
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is this a demo tour video
http://www.sonyericsson.com/idou/ . Its so impressive it is or not it reminds me of the k750 demo tour, the most impressive one.
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Posted: 2009-02-15 23:27:50
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xperia might also belong to this class. since it is also a convergence-focused series. idou stole the day-1 of MWC imo. 12mp is simply irresistible
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Posted: 2009-02-16 00:20:56
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On 2009-02-16 00:20:56, razec wrote:
xperia might also belong to this class. since it is also a convergence-focused series. idou stole the day-1 of MWC imo. 12mp is simply irresistible
Day 1 of MWC_2009 doesn't begin officially until tomorrow
- but yes
put pure focus into their brand - which is about time!
Good start with SE W995a & Idou - but the Idou should have both the 3.5mm headset jack (with Video out using that a la Nokia N-Series phones do) & the FastPort jack as well!
THey speak about removing limitations; but no 3.5mm on a convergence device IS limiting - especially if I wish to hook it up to a Stereo.
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Posted: 2009-02-16 00:59:22
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Well, the cell will only come closer to christmas. Things can change. Let's see how much Nokia will allow SE to 'bend' the rules. The non availability of a 3.5mm jack may be just a bit too much 'bending' on SE's part. Nokia wants to keep things 'in line' for compatibility reasons - suits me
.
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Posted: 2009-02-16 01:44:58
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On 2009-02-16 01:44:58, mario2004 wrote:
Well, the cell will only come closer to christmas. Things can change. Let's see how much Nokia will allow SE to 'bend' the rules. The non availability of a 3.5mm jack may be just a bit too much 'bending' on SE's part. Nokia wants to keep things 'in line' for compatibility reasons - suits me
.
Nokia hasn't even had a phone to compete with innov8
Corolla perhaps? - I bet this will be another rebadged N97 with 8mp camera
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Esato Concept thread for 2009[ This Message was edited by: razec on 2009-02-16 01:37 ]
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Posted: 2009-02-16 02:36:38
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So can we expect some Entertainment Unlimited phones for the Mid/low ranges ?
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Posted: 2009-02-16 02:43:26
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