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Here
USe Google translate from SWedish
Looks very dark...
[ This Message was edited by: SilveR. on 2009-03-20 09:28 ]
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Posted: 2009-03-20 10:24:10
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Official Press Release:
London, UK - Sony Ericsson Mobile Communications AB (“Sony Ericsson”) announced today that its net sales and net income before taxes in the first quarter of 2009 continue to be negatively affected by weak consumer demand as well as de-stocking in the retail and distribution channels.
Although final results may differ, Sony Ericsson plans to ship approximately 14 million phones during the first quarter of 2009 with an estimated ASP (average selling price) of EUR 120. Gross margin is expected to decline both year-on-year and sequentially. Net income before taxes is estimated to be a loss in the range of EUR 340 – 390 million, excluding restructuring charges in the range of EUR 10 – 20 million.
Sony Ericsson will announce its first quarter, 2009 financial results at 07.30 UK time/08.30 CET on April 17.
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Posted: 2009-03-20 10:26:58
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Ouch...
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Posted: 2009-03-20 10:41:40
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Thats quite a large shipment drop but they did say that they didn't expect to return to healthy profit until the latter half of 2009.
PLUS, the 1 quarter is traditionally the quietest so this was only to be expected really.
No doubt media pundits will have a field-day with this - re-hashing the old story of doom and gloom.
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Posted: 2009-03-20 10:44:52
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This could be another result of the financial crisis, remember that it is not SE alone that suffers. nokia and others too.
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Posted: 2009-03-20 11:14:00
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I think though in SE's case its a combination of things. 2008 wasn't a good year - considering SE had been riding high for quite a number of years.
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Posted: 2009-03-20 11:34:17
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The law of averages got to them at last. But i am hopeful that things will change. The C510,the W705 and others are good additions to the portfolio and the Hikaru should generate some hype. The IDOU is also expected by Q3.
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Posted: 2009-03-20 11:46:34
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Thats right, they did say it will take a while for them to return to profit. They have a good hold on the UK market at least.
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Posted: 2009-03-20 11:59:05
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Its not just SE, all companies are going to report lower sales. Nokia layed off 1700 workers recently and I am sure their Q1 will be lower then expected.
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Posted: 2009-03-20 16:02:52
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I find it funny.
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Posted: 2009-03-20 16:34:16
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