>
New Topic
>
Reply<
Esato Forum Index
>
General discussions >
Other manufacturers
> LG exceed expectations for Q1
Bookmark topic
Taken from GSMArena today:
'LG brought home their Q1 report card today and it's all A's. They've managed a good 2.8 billion USD out of handset sales, which exceeded even their own expectations, and are doing 22.6% better than last year.
As far as units shipped LG indeed had a lower score of 22.6 million phones, which is a 7% decline as compared to the previous quarter.
The strongest sellers were midrange phones like the LG Cookie and LG KS360. The KS360 is a surprise - apparently teen's buying power shouldn't be underestimated even in harsh economic times.
Having a firm footing in the midrange, LG plans to push into the high-end segment and achieve a 10% growth during the next quarter. Leading the push will be the likes of the S-Class UI touting Arena, the updated Viewty - the Viewty Smart, as well as the stylish GD900 Crystal.
LG is also trying to widen its market share in North America with the Xenon and Neon, which are available for AT&T (the Neon is available for Rogers as well). Both are messaging oriented and while the Neon is the KS360's twin brother, the Xenon has grown-up looks.
These plans seem optimistic as LG predict the market will shrink 10% this year, coinciding with Sony Ericsson's prediction. On the plus side, LG employees can breathe a sigh of relieve - there's no talk of cutting jobs here. '
From LG's site itself (a bit of repetitive info, but here's their wording):
'The Mobile Communications Company reported KRW 4.25 trillion (USD 3.02 billion) in sales, 16.8% higher than the previous year, and operating profit of KRW 255 billion (USD 181 million) with a margin of 6.0%.
Handset sales accounted for KRW 3.92 trillion (USD 2.78 billion), up 22.6% YoY and operating profit saw KRW 263 billion (USD 187 million) at a margin of 6.7%.
Sales remained strong in mid-tier models such as Cookie, a full touch screen phone, and LG-KS360, a QWERTY keypad messaging phone, among others.
Shipments of handsets recorded a decline of 7% YoY and 12% QoQ to 22.6 million units due to seasonal effect and the global market contraction. With the global economic downturn expected to continue, LG sees the global market declining over 10% YoY to around 260 million in the second quarter.
LG is targeting over 10% growth QoQ by focusing on high-tier, feature-rich products such as Arena, with a new S-Class UI, messaging phones such as Xenon and Neon, Viewty Smart, an 8 megapixel camera phone and GD900, with a transparent keypad.'
[ This Message was edited by: amawanqa on 2009-04-21 15:54 ]
--
Posted: 2009-04-21 16:52:51
Edit :
Quote
Props to LG for offering the masses what they want
--
Posted: 2009-04-21 17:17:03
Edit :
Quote
New Topic
Reply
