"Esato does actually not mean any thing. He (Laffen) announced that himself at the Esato gathering we had here in Norway this spring. It's just a 5 letter word that is easy to say in most languages and just happened to be avalable as a .com domain at the time. Where he got it from as still a unanswered question.
Only Take A Sony Ericsson is a meaning that came later, wether it was Laffen or a member who came up with it I'm not sure of. But Laffen has accepted it as the meaning of the name."