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10123 Posts: > 500

Sony Ericsson denies it will remove the popular ranges from its handset portfolio but says it will now aim them at prepay users
Sony Ericsson has hit out at press reports saying it would drop its Walkman and Cybershot handset brands in favour of the “entertainment unlimited” concept headed up by the ‘Idou’, which features a 12MP camera.

It denied that it would discontinue the popular ranges after a report titled “Sony Ericsson axes Walkman mobiles” appeared on Marketing Magazine’s website this week.

It said, however, that future Walkman and Cybershot devices would be aimed at prepay users, as “entertainment unlimited” would become the manufacturer’s flagship handsets.

A Sony Ericsson spokesperson confirmed: “We do not plan to drop Walkman and Cybershot branded devices from our portfolio in the UK.

“At Mobile World Congress in Barcelona in February we announced our intention to combine the best of experiences from Walkman and Cybershot into more entertainment focused handsets. The first of these is a handset announced as Idou.

“By taking the very best elements of our Walkman and Cybershot devices we will deliver, new 'high' end devices into the market. This will mean that both Cybershot and Walkman branded devices will become more of a prepay proposition within the UK market. This is a very important part of the market for us to address and we are very confident Walkman and Cybershot devices will have strong appeal to UK consumers in the prepay segment.”

http://www.mobilenewscwp.co.u[....]eep_walkman_and_cybershot.html

[ This Message was edited by: 10123 on 2009-05-21 17:26 ]

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Posted: 2009-05-21 18:19:14
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se_love Posts: > 500

Good. As EU phones become more mainstream the phones with the same tech like 8MP or 5MP and all will be more cheeper and all. Hope this happens soon.
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Posted: 2009-05-21 18:52:11
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Bonovox Posts: > 500

Oh good good good

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Posted: 2009-05-21 19:12:00
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se_love Posts: > 500

Crap. UK only. I hope it goes all over Europe.
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Posted: 2009-05-21 19:13:38
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10123 Posts: > 500

On 2009-05-21 19:13:38, se_love wrote:
Crap. UK only. I hope it goes all over Europe.

If that was the case

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Posted: 2009-05-21 19:39:28
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se_dude Posts: > 500

I am sure they meant all ver. Cant see them running only in the Uk.

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Posted: 2009-05-21 20:14:03
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