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03 June 2009

San Francisco, Calf. – June 3, 2009 – Sony Ericsson today announced plans to extend its mobile Java™ Platform into its entry 3G mobile phone portfolio. This means that games, applications and content developed on the Sony Ericsson Java™ platform will provide a compelling business opportunity for developers who can now extend content creation for consumers in the entry 3G segment, widely recognised as a future growth area of the market.

“Sony Ericsson has made significant investments in the development of its mobile Java Platform, which has enabled an exceptional user-experience and consistent performance. We are confident that extending the Java Platform to a much larger global market will encourage developers to drive innovation and create richer user experiences for our customers,” said Rikko Sakaguchi, Corporate Vice President and Head of Creation and Development at Sony Ericsson.

Sony Ericsson has enjoyed significant success with feature-rich 3G phones due to the richness and consistent performance of Java™. Transferring this fully developed platform into cost-efficient 3G devices will be an important element of Sony Ericsson’s business strategy, particularly with regards to targeting growth in key emerging markets such as China as they roll-out new 3G networks.

As a leader in communication entertainment and particularly Java gaming, Sony Ericsson is broadening the market for developers to build applications on one of the most robust and flexible environments in the industry. Sony Ericsson’s accumulated mobile Java knowledge and investments, which have enabled the continuous differentiation and evolution of Walkman™ and Cyber-shot™ phones, is the basis for this new strategic direction. Sony Ericsson’s aim is to grow its share of the 3G Java phone market as the Java platform JP 8.5 with its rich feature support becomes available.

Sony Ericsson consumers who experience 3G phones for the first time will enjoy a far greater variety of content and applications, in the affordable entry segment than ever before.

More information on Sony Ericsson Developer World is available at: www.sonyericsson.com/developer.
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Posted: 2009-06-03 22:11:42
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If this is an important element of SE's business strategy going forward then I hope they have a plan B because I can't see this making a dent in the iPhone's domination of the App market.
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Posted: 2009-06-04 06:00:04
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That's good news for j2me users. At least this new Platform 8.5
should compete .sis applications & its surroundings....
I was thinking it for so many years.. thanx for efforts by in
this fields.
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Posted: 2009-06-04 09:56:34
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Not sure why you bring IPhone into this. The pressrelease says "entry 3G mobile phone portfolio" and last time I checket, IPhone was not part of that segment or have I missed something
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Posted: 2009-06-04 10:16:46
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as a former J2ME developer I say a firmly NO MORE!
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Posted: 2009-06-04 10:16:52
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Isn't it obvious that this is a shot across the bows of the iPhone? I think its a clever idea to take apps downmarket, I just don't think low-end phones can provide an experience which will make it work. iPhone has set a very high bar.
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Posted: 2009-06-04 11:55:17
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The price bar too.
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Posted: 2009-06-04 14:05:49
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Why do people keep complaining about iPhone price? It's designed as a phone that goes with a plan (ala AT&T) just like the Palm Pre. I paid less for my iPhone than for my wife's Z600, my K700 or my V800 and about half of what other smartphones cost when new - current iPhone prices (with plan) are now even cheaper! Updates that add new functionality are free and apps are mostly free or US99c (NZ$1.29). It's a cheap phone to own and maintain and will last longer than other feature and smartphones due to no joystick issues, no faulty slider mechanism, no sticky keypad buttons, no easily worn paint, and a UI others are still struggling to match 2yrs on.

It's a great phone to own during a recession! But if your'e on PAYG I guess you have a different perspective. I've had a plan since my first phone in 1999 so I don't have much sympathy for PAYG subscribers I'm afraid. I prefer to be able to USE my phones, not just txt.
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Posted: 2009-06-05 00:02:47
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Posted: 2009-06-05 03:27:07
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