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Sony eyes cellphone/game gear hybrid - Nikkei
TOKYO (Reuters) - Sony Corp is considering developing a cellphone-game gear hybrid in a bid to better compete with Apple Inc's highly popular iPod and iPhone, the Nikkei business daily said on Saturday.
The Japanese electronics and entertainment conglomerate launched its first Walkman three decades ago, dominating the portable music player market, but it has been running far behind the iPod and iPhone in recent years.
Sony plans to set up a project team as early as July to develop a new product that combines functions of its portable game player and Sony Ericsson's mobile phones, the Nikkei said.
Sony Ericsson is a cellphone joint venture between Sony and Sweden's Ericsson.
A growing number of game-makers including Capcom Co Ltd and Square Enix Holdings are now offering software for the iPod and iPhone to take advantage of the Apple products' popularity, posing a threat to Sony's PlayStation Portable and Nintendo Co Ltd's DS.
A Sony spokesman declined to comment on the report.
http://www.reuters.com/articl[....]logyNews/idUSTRE55Q0HQ20090627
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Posted: 2009-06-27 09:15:35
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According to Japan’s Nikkei business daily, Sony will next month begin the process of designing a “cellphone-game gear hybrid” which it’s hoped will give Apple’s iPhone a run for its money.
Apparently a “project team” will be set up next month to build an all-new device that combines the functionality of a Sony Ericsson mobile phone with a handheld gaming device.
In other words, a PlayStation Phone, in spirit if not in name.
Not the first time we’ve seen one of the these rumours, we know, but the specifics and the source make it by far the most plausible of the lot.
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Posted: 2009-06-27 10:22:49
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Probably will have better luck than N-gage...
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Posted: 2009-06-27 11:18:41
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... and what perspectives for software developers are? you can have greatest and cheapest hardware but without developers attention you have nothing. Apple has shown what needs to be done, learn from them and good luck
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Posted: 2009-06-27 11:39:19
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They already made a move in
That direction with Yari, Aino & Satio.
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Posted: 2009-06-28 21:49:53
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On 2009-06-28 21:49:53, hihihans wrote:
They already made a move in
That direction with Yari, Aino & Satio.
While true this will most likely be a full blown out psphone.
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Posted: 2009-06-28 21:57:51
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true and I'm more than curious to see it. We've got some

employees here but they don't leak, do they?
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Posted: 2009-06-28 23:23:01
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On 2009-06-28 23:23:01, hihihans wrote:
true and I'm more than curious to see it. We've got some

employees here but they don't leak, do they?
I doubt a hybrid that is in the works would be known to many.
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Posted: 2009-06-29 06:34:14
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You never know who's behind these nicknames.
To make it clear, I'm not asking anyone to risk their job.
I am a patient person. So relax.
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Posted: 2009-06-29 09:16:30
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