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LONDON - Sony Ericsson is to refresh its brand identity by using coloured variations of its brand logo for the first time.
It marks the first significant change to its green ‘liquid identity' since the formation of the joint venture between Sony and Ericsson in 2001.
The mobile handset manufacturer has designed versions of its logo in several colours, including pink, blue, orange and purple.
Dave Hilton, UK marketing director at Sony Ericsson, said there was ‘clearly a desire to freshen up our advertising'.
The revamp comes ahead of the company's ‘biggest-ever' £8m campaign, promoting its Entertainment Unlimited proposition. This comprises the Satio, Yari and Aino handset models alongside its PlayNow music- and film-download service.
Sony Ericsson rolled out a fresh look for its mobile phone brand in 2006, when design agency Wolff Olins ‘wrapped' the green liquid logo within emotive messages.
The handset firm also started using vibrantly coloured ads to help it stand out from other technology brands.
Sony Ericsson is currently finalising a campaign due to launch next month, which will offer consumers who buy certain handsets the opportunity to win tickets to next year's football World Cup, which takes place in South Africa.
http://www.marketingmagazine.[....]ony-Ericsson-add-logo-colours/
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Posted: 2009-07-28 20:18:01
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Not sure if i must say that
is desperated now. But getting a freshen up image(logo) is not what they really should do now.
Anyways, looking forward to see the new image
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Posted: 2009-07-28 21:01:50
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Yes its all well and good and nice having a fresh new logo but does it change their current problems? No. Lets hope its a start of a new era then if thats the case. Their current low position and their bad quality control(although getting a little better)should be what they are focusing on. But lets hope their new upcoming phones and the new advertising campaign will attract consumers. But they need to stop building shoddy built handsets.
[ This Message was edited by: Bonovox on 2009-07-28 20:11 ]
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Posted: 2009-07-28 21:10:00
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It all helps I suppose. I wonder why they chose green in the 1st place. Red would have been better. I like the new EU logo, that stands out more. ;)
This message was posted from a WAP device
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Posted: 2009-07-28 22:03:03
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got to check this out..,
goldenface, same here why green? anybody knows why sony ericsson comes with green logo? hehe
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Posted: 2009-07-28 22:14:25
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Perhaps choosing green was to make them look environmentally friendly. Red does sound good dont like the idea of purple or pink. I would like an electric blue colour or something. [ This Message was edited by: Bonovox on 2009-07-28 21:30 ]
[ This Message was edited by: Bonovox on 2009-07-28 21:35 ]
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Posted: 2009-07-28 22:28:00
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Will the logo be different colours for various different types of handsets or are they going for one colour or different colours for different regions of the globe?
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Posted: 2009-07-28 22:37:00
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It would be nice if the colours came randomly, I can imagine a whole lot of swapping here. FT: red logo yari for pink one with purple logo.
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Posted: 2009-07-29 00:01:13
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Pink logo for all them girly clamshell phones
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Posted: 2009-07-29 00:10:00
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Posted: 2009-07-29 08:01:56
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