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12 August 2009

Share life in exquisite style with Sony Ericsson's new fashion mobile phone, Jalou. Packed with unique features and encased in a beautiful facet-cut jewel form, it is a stylish addition to any handbag. Bao will be available in selected markets Q4 2009

London, UK – August 12, 2009: Beautiful inside and out (yeah, my arse), Jalou exudes style as well as substance for the ultimate in chic communication. Sony Ericsson's latest style statement is only 73mm long – shorter than your favourite lipstick, it is easy to slip into the tiniest clutch or jacket pocket and is full of essential features. Never mind a signature necklace or oversized shades; Jalou is the perfect accessory.

Known for its expertise in design and technology, Sony Ericsson explored art, architecture and furniture trends whilst delving deep into the couture and fashion world to ensure Jalou encapsulates some of the hottest fashion trends which will emerge next year.

“Structured forms, intricate corners, hidden depths and jewel accents are set to be some of the hottest fashion trends in 2010. You can also expect to see deep and natural jewel colours on the runway next year. Jalou reflects these trends with its delicate facet-cut diamond shape design, clean and expressive lines and variety of different shine and matt finishes, that give depth to the handset,” comments Charles Hunt, Jalou head designer at Sony Ericsson. “The design team wanted the handset to reflect beauty found in nature. They looked at structure, strength and form in various crystalline jewels, which resulted in the unique shape.”

Combining beauty with cutting-edge technology, Jalou’s host of features will keep you entertained and looking fabulous. The two inch screen’s clever design means that at the touch of a button the screen becomes a mirror, offering a discreet way to make sure you look as good as your mobile phone. It is also the first Sony Ericsson to feature Walk Mate step counter, to help you stay in shape wherever you go. It also has an exclusive fashion interface which automatically updates with zodiac signs and special events throughout the year. Jalou will be available in a variety of gem inspired colours including: Deep Amethyst, Aquamarine Blue and Onyx Black.

“The new Jalou phone is all about looking great and sharing the good life,” said Linda Schori, Marketing Business Manager at Sony Ericsson. “We wanted to create a beautiful handset without compromising on style or content. It’s perfect for anyone who is sociable, loves fashion and wants to stay one step ahead of trends, because it has a fashion forward design you will want to show off. And, for such a compact handset, it has an immense amount of detail both inside and out.”

Other features include the 3.2 megapixel camera, music player, video recording, 3G, Bluetooth™, built-in FM radio and Internet where you can check your email, watch YouTube™ clips, Google™, as well as upload your video and photos to your favourite social networking sites.

Jalou
Irresistible compact fashion phone comes with the following features and lots more:

* 3.2 megapixel camera – snap your favourite outfit and send to your friends
* Video recording – film and post clips online anytime
* Stereo FM radio – catch up on the latest songs while on the move
* Music player – with Bluetooth™ stereo, PlayNow™ and TrackID ™
* Bluetooth™ 2.0 – upload images and videos to your social network site
* Mirror Key – check your hair before a hot date
* Walk Mate step counter – see how far you have walked while out shopping
* Internet - Google™ search, Google™ maps, email, instant messaging, picture messaging
* Entertainment – YouTube™ application, 3D games, video viewing
* Weight – will not weight your handbag down, only 84 grams

Jalou supports GSM/GPRS/EDGE 850/900/1800/1900 and UTMS/HSPA 900/1700/2100. Jalou will be available in the fourth quarter 2009 in the colours Deep Amethyst, Aquamarine Blue and Onyx Black.

The Sony Ericsson Jalou phone at a glance

Camera
* 3.2 megapixel camera
* 3.2x digital zoom (up to)
* Geo tagging
* Photo feeds
* Photo fix
* Send to web
* Video light
* Video recording

Music
* Bluetooth™ stereo (A2DP)
* Media player
* MEGA BASS™
* Music tones ((MP3/AAC)
* PlayNow™
* TrackID™

Web
* Access NetFront™ web browser
* Bookmarks
* Google™ search (from standby)
* Web feeds

Communication
* Call list
* Conference calls
* Speakerphone
* Vibrating alert
* Video calling (main camera)

Messaging
* Conversations
* Email
* Microsoft Exchange ActiveSync®
* Instant messaging
* Picture messaging (MMS)
* Predictive text input
* Sound recorder
* Text messaging (SMS)

Design
* Auto rotate
* Media
* Picture wallpaper
* Wallpaper animation

Entertainment
* 3D games
* FM radio with RDS
* Java™
* Motion gaming
* Video streaming
* Video viewing
* Walk Mate step counter
* YouTube™ application

Organiser
* Alarm clock
* Calculator
* Calendar
* Flight mode
* Notes
* Phone book
* Stopwatch
* Tasks
* Timer

Connectivity
* A-GPS (US only)
* Bluetooth™ technology
* Google Maps™
* Modem
* Synchronization
* USB mass storage
* USB support

Accessories

In box:
* Sony Ericsson Jalou
* Battery
* Charger
* Stereo
* Portable handsfree
* User documentation

Facts
* Size: 73 x 45 x 18.2 mm
* Weight: 84 grams
* Colours
* Onyx Black
* Deep Amethyst
* Aquamarine Blue
* Main Screen:
* Type: 262,144 colour TFT
* Resolution: 240 x 320 pixels (QVGA)
* Size: 2.0 inches

External screen:
* Type: Monochrome LCD
* Resolution: 128 x 36 pixels
* Size: 1.3 inches
* Phone memory: Up to 100 MB
* Memory card support: SanDisk microSD™
* Talk time GSM: Up to 7 hrs
* Standby time GSM: Up to 350 hrs
* Talk time UMTS: Up to 4 hrs 30 min
* Standby time UMTS: Up to 250 hrs
* Video call time: Up to 2 hrs

Networks
* GSM GPRS/EDGE 850/900/1800/1900
* UMTS HSPA 900/1700/2100




Also available in Dolce&Gabbana flavour:



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Posted: 2009-08-12 11:16:42
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Damn. I don't know what to make of this. I don't love it or hate it. But if someone gives one to me I'll sure as hell give it a try
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Posted: 2009-08-12 11:23:14
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uuurrrgghhh...no
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Posted: 2009-08-12 11:26:20
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niche market....this used to be leaked out before and finally it is announced
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Posted: 2009-08-12 11:27:08
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Good network coverage:

GSM/GPRS/EDGE 850/900/1800/1900 and UTMS/HSPA 900/1700/2100.

But really interesting choice to use 1700 Mzh as one frequency of UMTS. It's quite rare UMTS frequency in the world. Usually UMTS tri-band phones support UMTS 850/900/2100 or 900/1900/2100.

PS. It's very sad that nowadays SE offers video calls only with main (backside) camera. Stupid decision!

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Posted: 2009-08-12 11:29:53
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I think it's ugly, and it hasn't moved the game on since the T707 at all. If I'm not mistaken, those specs are exactly the same as the T707, except I think Jalou has a smaller screen.

EDIT: Oh wait, exciting news! I just found it's point of difference:

* Mirror Key – check your hair before a hot date

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Posted: 2009-08-12 11:29:57
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I thought Jalou is another touch enabled device...it does look exquisite though.
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Posted: 2009-08-12 11:30:40
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I think the photo shopped W995 that try to be Jalou is better than this hahahahaha.

and honestly T707 look way better than this.

the camera position ...almost make me thought they try to spin Z520 out from RIP stage until i notice it have 3.5G
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Posted: 2009-08-12 11:38:39
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That's because at around the same time we heard its name, there were pictures of someone's concept floating round too. They were in no way related, but tech websites confused it anyway.
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Posted: 2009-08-12 11:39:47
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What the hell is this?
I agree with those that say the T707 was/is much better than whatever this is!
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Posted: 2009-08-12 11:45:49
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