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Hi guys, don't know if this has been mentioned search showed nowt. I just wanted to say that, I know Sony Ericsson got their new brand 'make.believe' which if I'm honest is total propaganda, the fact that SE can actually make their customers believe in SE and they somehow think that changing their branding but keeping the poor build quality of their products the same is going to make some massive difference. Anyway I really don't like their new website if I'm honest I think it's awfully laid out, I much preferred their old layout and always liked how they had a simple web page for each of their phones to date. Now I'm perfectly happy with change, I agree that a company needs to get a new look every once in a while, but I think this is pointless. What advantages does this new site have for the user? No more information is added, just moved about. I'm torn with the SE logo changing colour, I'm not sure with this it's an interesting idea to spice up the logo but on the other hand I think green is the best and any other colour used makes it look stupid. Maybe this is just due to the fact that I'm used to their original logo I don't know. Lastly does this mean the end to the "I
music" etc.? I saw an ad for the Anio today and it didn't have it
, I'm sorry but that was awesome advertising which I loved SE for. Shame,
Anyway please comment on what you think about new branding make.believe, make cheap products, believe in decent customer care.
Thanks, adsada
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Posted: 2009-10-24 01:02:47
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Sony Ericsson New Brand Message: make.believe
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Posted: 2009-10-24 01:07:32
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