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Should Motorola And Sony Ericsson Merge?
The idea: in view of Motorola’s and Sony Ericsson’s low global handset market share - less than 5% each - shouldn’t they merge? The geographies work: Sony Ericsson has a decent market share in Europe (12.4%), Motorola has a good share of the U.S. (17.3%), Sony Ericsson does OK in India (10%), while Motorola is fine in China (10%).
There would naturally be cost savings from merging R&D and marketing functions. Currently, Sony Ericsson will spend around 15% of revenue on R&D and 13% of revenue on SG&A, and it’s estimated that Motorola spends around 33% of revenue on operating costs for devices.
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The upshot is that while Motorola has its Droid, and it’s likely Sony Ericsson will soon have Android phones as well, they will be competing against a raft of new handsets all of which will be utilizing the same operating system.
..................All this suggests that next year when Android really gets into its stride, there will clearly need to be consolidation between manufacturers of mobile handsets.
more in link
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Posted: 2009-12-18 16:44:35
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That would be interesting & perhaps sensible I don't know. Motorola seem to have returned with a bang with some good phones & one sold out after 3 hours so I read
But what would you call them? MotoEricsson? Would it end with Sony going their seperate way?
[ This Message was edited by: Bonovox on 2009-12-18 15:48 ]
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Posted: 2009-12-18 16:46:58
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If you want the Ericsson part of SE burning to the ground in a steaming pile of moto-ugly then sure! SE is part Sony as well and no matter how hard they crash they won't partner with anyone until the Sony part goes away.
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Posted: 2009-12-18 18:01:57
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motoson. Or ericoto..that may have legs. .albeit, slightly deformed ones. Lol.
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Posted: 2009-12-18 21:47:00
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SE-rola, it´s for sure
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Posted: 2009-12-18 22:11:07
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This is not a merge I would like to see.
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Posted: 2009-12-18 22:23:53
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Merge doesn't sound to bad to me.
They should make the same phones but sell them in different countries with different brands. Like in Goldenface's marketshare figures. It's already done in the car-industry.
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Posted: 2009-12-18 22:31:51
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Moto have some good know how and innovations. Remember Sony they made shit phones before they joined with Ericsson
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Posted: 2009-12-18 22:51:00
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Sounds pretty weird to me, a joint venture merging with another company. The better thing would be to have Moto gone and SE buy their old employees, so that they get a bit more innovative. I think one of the two will be gone in a couple of years anyway. (and I don't want it to be
)
[ This Message was edited by: domipost on 2009-12-19 01:16 ]
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Posted: 2009-12-19 02:16:18
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On 2009-12-18 22:51:00, Bonovox wrote:
Moto have some good know how and innovations. Remember Sony they made shit phones before they joined with Ericsson
Unfortunately you appear to know nothing of
Sony phones
the Z5 and Z7 were great for their style, jog dial (before anyone else), 3d menu systems etc... the mz5 added memory stick support which was unheard of previously in any phone, the J series allowed recording of your own ringtones.
In general, Sony phones were generally stylish and innovative whereas Ericsson phones did have good technology within but were generally blocks without style until just before their pre-Sony days (T65,T66,T68)
I can see the logic behind the idea of a Moto merger with SE but I don't take the idea seriously as I think it would diminish their overall market share rather than consilidate it or increase it.
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Posted: 2009-12-19 02:31:31
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