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Access your favourite social networks right from your stand-by screen
Experience fast connection with 3G HSDPA

Singapore – June 16 – Today sees the announcement of Sony Ericsson Cedar™, the mobile phone for consumers looking for an easy way to stay connected at an affordable price. The phone offers consumers fast and easy browsing capabilities with features such as 3G HSDPA and easy access to e-mail and social networking sites.

With Sony Ericsson Cedar™, consumers benefit from key features which they have come to expect from Sony Ericsson. The phone offers users an easy-to-use social networking experience with the Widget Manager 2.0 – an application which allows users access social networking via the stand-by screen. In addition, the phone also features the human curvature design that is now consistent across the Sony Ericsson portfolio.

“Sony Ericsson Cedar™ is the ideal product for consumers who are looking for the perfect balance between a business and social device.” said Quentin Cordier, Global Marketing Manager, Sony Ericsson. “Featuring 3G HSDPA, a 3.5mm jack and a port for easy connection to your laptop – the Sony Ericsson Cedar™ is an affordable GreenHeart™ phone which allows consumers to easily connect to their various communities whether it’s for work, fun or play.”

Sony Ericsson Cedar™


Widget Manager 2.0 allows easy access to your favourite social network and applications
Social network applications – Facebook™, Twitter and MySpace
Keep contacts close – hassle-free phone book transfer and web backup
Stay organised with calendar, phone book, email
Fast browsing with 3G and direct access to the web browser
EAS Push email and modem connectivity
Connect your headphones on the 3.5mm jack and enjoy music, video on the go.
Capture the moment with the 2Mp camera and send it by MMS
Human curvature design – fits into the palm of the hand


GreenHeart™ – for a greener choice
In line with the company’s GreenHeart™ commitment, Sony Ericsson Cedar™ features various green credentials such as recycled plastics, a low power consumption charger, an e-manual, waterborne paint and compact packaging. The phone is perfect for businesses that are looking for a green alternative as it offers push mail, Bluetooth™ connectivity and HSDPA. For more information on the GreenHeart™ programme and Sony Ericsson’s overall sustainability programme, please visit http://www.sonyericsson.com/greenheart.

The Sony Ericsson Cedar™ supports UMTS HSDPA 2100 and GSM GPRS/EDGE 850/900/1800/1900, UMTS HSDPA 850/1900/2100 and EDGE 850/900/1800/1900.

The Sony Ericsson Cedar ™ will be available in selected markets from Q3 in the colours Black/Silver and Black/Red.

Log on to The Sony Ericsson Product Blog for more information: http://blogs.sonyericsson.com/products

Sony Ericsson Cedar™

Camera
2 megapixel camera
Video recording
VGA @ 30 fps

Music
Media player

Web
Bookmarks
Web browser (Access Netfront™ 3.5)

Voice
Call list
Conference calls
Phone book
Speakerphone

Messaging
Conversations
Email
Exchange ActiveSync®
Instant messaging
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)

Design
Navigation key
Picture wallpaper
Wallpaper animation

Entertainment
Games
Radio (FM)
Video streaming
YouTube ™

Organiser
Alarm clock
Calculator
Calendar
Flight mode
Notes
Phone book
Stopwatch
Tasks
Timer
Widget manager

Connectivity
3.5 mm audio jack
Bluetooth™ technology
Synchronisation
USB mass storage
USB support

Applications and panels
Widget Manager applications :
Facebook™ application *
Twitter™ application
MySpace ™ application
Notes
Calendar

GreenHeart™ identity
Low consumption charger
Small packaging
E-manual
Recycled plastic
Waterborne paint

Screen
Size (diagonal) 2.2 inches
262K Colors TFT

Size and weight
Size: 111 x 49 x 15.5 mm
Weight: 84 grams

Battery life
Talk time (GSM): 12 hours 30 min *
Standby time (GSM): 420 hours *
Talk time (UMTS) 4 hours 56 min * TBD
Standby time (UMTS) 475 hours * TBD
According to GSM Association Battery Life Measurement Technique

Accessories
Battery BST-43
Micro USB Charger

Availability and versions

Available from Q3 2010
Colour: Black/Silver and Black/Red

Official Release.



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Posted: 2010-06-16 11:17:09
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Youtube videos here :

Official Cedar video

and somehow, as always, the Russians have a full video preview of the phone

Sony Ericsson Cedar first look

The phone designation is interesting, j108i, that &the form factor makes it a direct descendant of the Elm.

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Posted: 2010-06-16 11:19:48
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Hate it
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Posted: 2010-06-16 11:49:00
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Its a lower spec'd Elm except for 3.5mm jack and micro USB port. At a guess this should be one of the budget sub £100 phones.
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Posted: 2010-06-16 11:59:48
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Pretty good guess, rrp in Germany is 89€ = 74 quid.
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Posted: 2010-06-16 12:06:58
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There's only a handful of 3g/HSPA phones at that price GSMArena 3G/HSPA phones at or under 100 Euros

Used the 2100Mhz band as the filter criteria for 3G/HSPA btw. Better video than the Naite or G502 though the Samsung phones beat the Cedar in that category by a wide margin. Battery life of the Cedar is superior though.

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Posted: 2010-06-16 12:33:48
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man its ugly.. SE had some nice designs (x10 - wow, and theyr candybars the same), but this and the elm are ugly as hell. I hate the hump on theyr back.
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Posted: 2010-06-16 14:57:25
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I thought it was like ELM...
I agree with norbi
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Posted: 2010-06-16 16:12:00
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@norbi, I think you're in the minority with that opinion. I think it looks great. My Elm is gorgeous. These are both way better than the Naite, which was better again than all those phones with blister-inducing ridiculous tiny hard ugly buttons UGH!
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Posted: 2010-06-16 16:14:14
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Elm is much better & nicer & I also hate the keys on this one they look like c902 keys
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Posted: 2010-06-16 18:32:33
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