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Nokia's share of the total Western European phone market is plunging fast, IDC found today. The company fell from 39 percent in early 2009 to just 32.8 percent this year with 14 million phones. Its drop was severe enough that Samsung could overtake it in the near future, as its own share grew from 26.8 percent a year ago to 29.3 percent now.

Apple was the fastest riser, however, and grew more than twice as large to jump from just 2.3 percent at the start of 2009 to take exactly seven percent, with an estimated three million iPhones reaching Europe. LG (9.6 percent) and BlackBerry creator RIM (5.6 percent) also saw growth, while Sony Ericsson's new emphasis on smartphones saw it drop from 14.9 percent to 8.7 percent.
Nokia's situation only appeared worse when comparing just the smartphone market. Its share tumbled from 57.1 percent to 40.8 percent, where Apple is now the second-strongest smartphone producer and jumped from 11.7 percent to exactly 25 percent. RIM has slipped to third place even as it grew from 14.3 percent to 20 percent. Android helped HTC and Motorola grow to 7.5 and 1.7 percent each, but Samsung here was ultimately on the decline as it share was cut by more than half to 2.5 percent. Sony Ericsson didn't rank in the top shares.

The fall of Nokia is steeper than estimated by comScore and, if fully representative, would now make the company's rekindled smartphone efforts more important than ever. It expects disappointing sales for the just-ended spring quarter just as Apple may have record results.

http://www.electronista.com/a[....]ed.losing.share/#ixzz0sXuWrUAD

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Posted: 2010-07-02 19:12:01
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Dups! Posts: > 500

Honestly, there is no news here regarding SE, their worldwide shipments fell which resulted in their worldwide market share to drop. This is in line with that plus the fact that they have shifted to smartphones more than feature phones.

I expect their share to drop slightly or stabilise by year end.

Nokia's woes are due to some stiff competition from Apple and Google. I honestly don't see a way out for Nokia, they will continue to lose and Samsung will eventually catch up with them. Last year I said it would take Samsung 5 years to attain parity with Nokia in worldwide market share and I still think by 2014 Samsung will be neck and neck with Nokia.

As much as I don't like the Iphone yet, though the new one is close to liking, I have to hand it to the Apple marketing machine- IT IS SIMPLY BRILLIANCE PERSONIFIED!!

I have a feeling I will like the next Iphone though I am not sure if I will ever fall in love with their autocratic way of doing things.
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Posted: 2010-07-02 20:23:26
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