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According to a BBC documentary, Apple stimlates the same part of the brain as religious imagery does in believing people
Esato News
The BBC documentary
Secrets of the Superbrands found something interesting while doing research of how some of the technology brands such as Microsoft, Google and Apple manage to grow in an explosively pace. We all know that Apple fans are the most dedicated no matter which product we are talking about. Devices running iOS operating system is particular popular. The Apple product releases are something different and BBC's reporter was joining in on one of the events. The reporter said The scenes I witnessed at the opening of the new Apple store in London's Covent Garden were more like an evangelical prayer meeting than a chance to buy a phone or a laptopBBC investigated if it could be any truth in this and found out by using a MRI scanner on the brain of an Apple fanatic that there are similarities between Apple and religion. The result of the brain scanning suggested that Apple was stimluating the same parts of the brain as religious imagery does in people of faith.The documentary also admit that clever marketing and technical innovation also is a reason why Apple has grown to be one of the most valuable tech companies in the US.
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Posted: 2011-05-22 02:19:42
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What utter nonsense!
I hardly know where to start - with the fallacy that Apple's success is due to clever marketing or rediculous notion that religion is simply stimulated brainwaves measured on an MRI scan.
Typical of a BBC documentary I would say. Modern England is a country paralysed by political correctness and cultural cringe.
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Posted: 2011-05-22 04:43:34
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with the fallacy that Apple's success is due to clever marketing
Well isn't it? Try to watch any video of Apple announcement, and write down how many times they say amazing, absolutely fantastic, magic, first in the world etc. etc. While all they do is show devices with functions we already know. Take iPad 2 for example, it's design is practicaly THE SAME, while SJ said it's absolutely new design (and people bought it oO). And FaceTime, they bragged how they are "bringing video-calling to the world" 5 years after first 3g video-calling handsets, ridicolous, but that's what keeping Apple not only alive, but so prosperous.
[ This Message was edited by: admad on 2011-05-22 07:41 ]
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Posted: 2011-05-22 08:40:20
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I agree with admad either Apple have sold their souls to the Devil or there is an organisation more secret than MIB whose only purpose is to ensure Apples world domination. Whatever it may be its success sure isnt for its innovative breakthrough in Technology. Facetime is a joke, not being able to change ringtones on the Iphone without jailbreaking or connecting to itunes is ridiculous. What is soooo original about the iphone that I should go out join the masses and buy one? I nearly cracked a rib laughing when the "white" Iphone came out.
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Posted: 2011-05-22 10:16:41
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Pekos, just a question...why do you think Facetime is a joke? I haven't tried any video calling system, from 3G, skype, yahoo, Tango, Oovoo, that's as clear or as easy to use as Facetime. There are professional/business solutions out there that charge you per minute of video conferencing... but no where near as portable or as convenient.
I use Android as my primary phone, but I do make Facetime calls at least 3x a day while tethered. Tango and Skype are extremely sad attempts imo and I would consider them the Friendster and MySpace of the video call world.
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Posted: 2011-05-22 13:56:34
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Well I'm pretty sure he ment things like it's only Wi-Fi, I mean come on, why couldn't they do it over 3G? Lame. And all the fuzz there was when Apple "invented" video calling, it was pretty funny
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Posted: 2011-05-22 17:05:49
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Personally i don't have a problem with Apple they are good at what they do and make great products which people actually want to buy no one is forced to buy from them as its all down to us the buying public who make that choice.
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Posted: 2011-05-22 17:11:10
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Interesting to see that after all these years, people still feel the need to put iphone down despite its longevity and popularity.
I'm just downloading the program via
iPlayer but I'm sure from what I've read that they have it wrong with me.
btw... I wonder why BBC called it (i)Player!
perhaps they were also taken in by Apple!
I definitly don't have a religious bone in my body and if Apple marketing had any effect on me I'd have been buying Macs for years rather than my lovely Vaio's.
Indeed it was 6 months after the iPhone first came out before I even got interested, and it was only from reviews and feedback from people I knew who had it that I first got tempted, not by any hype.
anyway, I'll watch the program a bit later and maybe I'll get more from it, but I reckon you can classify anything and anybody into little boxes without too much effort
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Posted: 2011-05-22 17:28:28
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Nice jutaxposition of the Apple store with the glowing cross
I tend to agree, no other brand (not even Sony) inspires the same fanaticism from it's more rabid followers as Apple does. Can't count the number of times an anti-Apple post or article elicited pages & pages of vitriol from offended parties.
The kind of marketing Apple does (& the quality of its products of course) develops a brand loyalty that's pretty hard to match - in some people that same loyalty becomes something more than your typical intense geek attachment to the gadgets you use.
One thing I like about the Esato site is that no matter how much it's members love SE products , they're not hesitant in pinpointing specific stuff (or models) that they don't like. They don't pile on other people (who don't like SE stuff) in quite the same way as Apple fanatics do either.
Keep it up guys
[ This Message was edited by: laffen on 2011-05-23 11:34 ]
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Posted: 2011-05-23 09:28:59
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"taste of the mortal fruit" - Apple
might be a correct study, so is it that all those who use or love Apple and its product are religious.
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Posted: 2011-05-23 14:35:35
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