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< Esato Forum Index > Sony Ericsson / Sony > General > Elimination of Ericsson from Sony Ericsson company could turn out to be a good thing? Bookmark topic

So what if Sony buys 100% stake on Sony Ericcson and sell through Sony brand?

I don't know why Sony needs Ericsson at the first place but am sure there has to be many reasons and no doubt Ericsson will be having many advantages. Looking from the market prospective, Sony Ericsson is a well established brand and it has made many unique and powerful devices till date. It has given birth to a true smartphone device with P800 and expanding it's line till Xperia. Arc and Play, both are magnificent devices with powerful specs and the best design in the market. X10 was the first Android phone and it certianly did a fantastic job for Sony Ericsson. Forget about those people who complaint about updates. The fact is, because of X10 there are so many android devices from Sony Ericsson. If X10 would have gone fail, I don't think Sony Ericsson would have darred to come out with so many other android devices.
The point is, the company being so good with mobile phones from last so many years. Does it need Ericsson to be out? would that make a good step? cause if you look at it, most of the features are from Sony.

Now here is the catch, if Sony buys the whole stake. It can do anything and everything with Xperia Play. Remember Sony and Sony Ericsson are two different brands. Sony as a brand sells Playstation games on every android phones but if Sony would have bought Sony Ericsson, it could restrict that and made it just like PSP/PS3 etc. Eg Xperia Play wll have only PS games and Sony online gaming network. Also Cybershot phones could have much more features and same goes with Walkman phones. I am 100% sure it could definitely add more features making a Cybershot phone a powerpacked camera featured device.

Also the integeration of all the Sony devices would be a huge advantage just like how Samsung has done. You can connect any Samsung devices with each other and trasnfer files etc.

If anybody has a point out here why Ericsson should be in, I would love to know that. Even what role Ericcson currertly plays.
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Posted: 2011-05-25 09:36:42
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That's actually what I have thought.
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Posted: 2011-05-25 09:46:04
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Ericsson:
-Bluetooth, 'nuff said
-first consumer available LiPol batteries as standard
-Scandinavian design which is now present once again in the entire Xperia line (I can show you how similar ALL the Xperia's are to Ericssons last phones prior to the merger)
-Communicator -> 90% went into the P800 platform... then the P900, and P910, and paved the way for the Xperia line.
-Tabbed interface carried over to UIQ, and is closer to Google's Chrome OS
-Magnesium casings
-Radio transceiver technology (Ericsson is the radio expert in this merger, not Sony)

Sony:
-Memorystick instead of SD card
-5-way Jogdial instead of a DPad
-Square design
-Walkman and Cybershot brands

Sony did contribute decent Cybershot CCDs to Ericsson... although prior to the merger, Ericsson was talking to Canon to produce the CCD/lens assemblies for their phones, these were for the early Communicam accessories. So it's not like we would've gotten worse cameras.

I'm glad that the Bravia Engine and Exmor sensors are in the new Arc, but I would've expected those technologies to have been present since the beginning, not just NOW... the retarded Memorystick and Jogdial.

Since the merger, Sony hasn't really contributed much tech at all (The Walkman BRAND helped, but Sony did not contribute tech for this, just the name) save for the Arc. If you like the baby blue color scheme and remote control looking designs, that's a personal preference... I prefer the Scandinavian look of Ericsson over any Sony phone ever made. And I like how the Xperia is now looking more like Ericsson than Sony.

Sony's only good looking electronic device is the Monolith Bravia TV. I do love Sony products, from the Walkman, to the Discman, the Minidisc, to the Bravia TVs and Playstation... I just don't think they look great. They look high-tech.
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Posted: 2011-05-25 10:51:59
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Sony did have magnesium casings with Clie lineup, but i agree Ericsson did so much contribution. just without proudly telling the world the tech they put onto it like what Sony did. to be honest if Ericsson used cannon sensor i would've been happier

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Posted: 2011-05-25 11:19:20
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jplacson
Im actualy interested in your suggestion to show how the XPERIAs are similar in design to the Ericssons i always wonder where and how SE came up with the design of the X10, to this day it still looks stunning, so if its not too much to ask please demonstrate? Thanks.
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Posted: 2011-05-25 11:56:05
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I blame Sony for locked bootloaders (in the past, but still, it wasnt Sonys idea to unlock them im sure), the memory stick fiasco, no xvid suppport or any support for open formats etc.

Sony as a corporation isnt doing very well and its part because of stuff like this. Samsung is a lot more open. But still I like Sony products a lot
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Posted: 2011-05-25 12:30:18
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I stand corrected on the Clie, but did this include the Clie phones, or just the Clie PDAs? AFAIK, Sony really put more emphasis on their electronics vs their phones... I loved their entire Walkman line from cassettes, to CDs, to MDs... but their phones really looked like crap.

Anyway, I made a little photo collage of old Ericsson and Sony phones... the last few prior to the merger. I want you guys to judge for yourselves with regard to design cues and line curves which models got design ideas from which mother company...


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Posted: 2011-05-25 13:09:17
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I think i see what you mean jplacson.
The 'Scandinavian' design is more about paying attention to detail in the design with curves and little minor touches in everything, the designs flow into one another.
The SONY designs are more techy/geeky, straightlines, no real "flow" in the design its just something put together, the P990 seems more SONY but still looks great IMO, i wish the Satio was in your collage as it also seems more SONY whilest the X10 and Arc are Scandinavian design.
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Posted: 2011-05-25 14:52:29
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Tsepz, yes, pretty much like the current Apple Macbook Pro line. And the original iPad (I don't even like the design of the iPad 2... if we're talking pure design, not features) You can see attention to detail beyond pure functionality.
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Posted: 2011-05-25 15:32:43
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Do any smartphones use ST-Ericsson platforms and if not then why not?
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Posted: 2011-05-25 16:19:36
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