Sony Ericsson / Sony : General : Sony Ericsson breaks even in Q3 financials, focusing on smartphones only in 2012
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Just a day after Google reported about there being 190 million Android phones manufacture, Sony Ericsson has announced its quarterly financials and 22 million, or around 11.5% of those, were handsets mady be the Swedish-Japanese JV.
Now, 80% of the company’s sales come from smartphones, while the remaining 20% are from feature phones. With this in mind, Sony Ericsson reaffirmed its commitment to make smartphones only in 2012:
"We will continue to invest in the smartphone market, shifting the entire portfolio to smartphones during 2012," SE's CEO Bert Nordberg confirmed.
Sales in the quarter amounted to 9.5 million units, a recovery from the 7.6 million sold in the summer quarter, but still down 9% when compared to Q3 of last year.
Results for the third quarter also slightly beat analysts' expectations as the company swang back into operating profit, after a disappointing second quarter. Looking at net results, the SE broke even. The average price of a Sony Ericsson handset surged $10 to $166.
The company didn’t comment on the latest rumor claiming that Sony is about to buy Ericsson’s 50% stake in the phone maker. Analysts have pointed out that the move would be welcome for SE’s smartphones as they’d be able to fully integrate Sony’s services. Ericsson’s stake is estimated at around $1.5 billion.
[ This Message was edited by: Tsepz_GP on 2011-10-14 12:48 ]
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Posted: 2011-10-14 13:42:26
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I still hope that SE will make some good classic phones also with keyboard and non-toch screens.
I really dont like smartphones and I dont need them!
So far my everyday phone is K610i.
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Posted: 2011-10-14 14:47:31
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They already said they are moving away from feature phones next year.
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Posted: 2011-10-14 14:52:00
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As I read they are focusing on smartphones, not stoping classical phones. But maybe "focusing" means that they abondon classical phones at all...
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Posted: 2011-10-14 14:58:55
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'' We will continue to invest in the smartphone market, shifting the entire portfolio to smartphones during 2012,'' SE's CEO Bert Nordberg confirmed.
That says it all, Aivar. The feature phones have reached the end of the line at SE.
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Posted: 2011-10-14 15:20:44
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Not a bad set of results which should set them up for 2012. Q4 will be a bumper season for them now that more phones are available like the Active, Mini and Neo.
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Posted: 2011-10-14 15:22:30
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Well,O2 today put the price of the Play down to £149
according to Rookwise
[ This Message was edited by: Bonovox on 2011-10-14 15:03 ]
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Posted: 2011-10-14 15:56:42
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didn't he say "Play" rather than "Ray"?
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Posted: 2011-10-14 16:01:23
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Yes my mistake
So that's even cheaper for the Play then. It's also on O2 website. I would also like to say that
despite the Japan quake has still delivered pretty well.
[ This Message was edited by: Bonovox on 2011-10-14 15:05 ]
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Posted: 2011-10-14 16:02:15
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If it was £150 I'd definitely have a "play" with a "ray"!
I wonder how these results will affect any split?
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Posted: 2011-10-14 16:08:05
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