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< Esato Forum Index > Information > Esato News Articles > Sony confirms acquisition of Ericsson's share of Sony Ericsson Bookmark topic

Sony today confirmed what the market has spoken of the last couple of weeks. The buyout of Ericsson from the 50-50% joint venture
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Ericsson is out of the partnership and Sony Ericsson will be a wholly-owned subsidiary of Sony. Ericsson will receive 1.05 billion in cash for their half of the company. Just one week ago, analysts thought the price for Ericsson share would be close to 1.07 billion. They didn't miss much. The transaction also provides Sony with a broad intellectual property (IP) cross-licensing agreement covering all products and services of Sony as well as ownership of five essential patent families relating to wireless handset technology. Sony has TV, computers, gaming devices and tablets in its portfolio but it has, until now, been missing smartphones.The brand name will most likely be changed from Sony Ericsson to Sony and the deal will make it possible for Sony to use some of their well know brand names for future devices. More power can be used to market the Xperia Play as a PlayStation mobile for example. LG and Samsung are two other companies that has used common features across platforms such as TV and Mobile. The buyout is an excellent chance for Sony to bring further PlayStation games to the Android platform.Do you think we will see a significant change in Sony Ericsson products after the Sony buyout?
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Posted: 2011-10-27 12:57:54
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I liked the name Sony Ericsson ... sounded better then only Sony.
Ericsson had also very good Nordic image.
But it is past lets hope Sony will do everything to justify it,they have all at home so no excuses.
Good luck!
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Posted: 2011-10-27 13:09:03
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Will ESATO change name to SATO now?
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Posted: 2011-10-27 13:25:04
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Change is good especially if something isnt working out.
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Posted: 2011-10-27 15:15:48
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can we have a statement from ericsson ?
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Posted: 2011-10-27 15:51:47
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http://www.ericsson.com/thecompany/press/releases/2011/10/1558488
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Posted: 2011-10-27 15:58:20
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Won't they still use Sony Ericsson name anyway or not?
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Posted: 2011-10-27 16:52:00
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They will not. A new name for Sony's mobile division will be announced soon. A task force has been set up to come up with a new name
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Posted: 2011-10-27 17:03:03
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...and after millions of $ will be spent... they will finally announce the new name... Sony Mobile Phone Division.
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Posted: 2011-10-27 17:22:17
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No. It will be like Vaio, Cybershot, Handycam, Bravia, Alpha, Walkman, Playstation, etc. A separate sub brand.
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Posted: 2011-10-27 17:35:43
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