Sony Ericsson / Sony : General : Sony aims to become world's third largest phone maker, grab 20% of Android sales
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Sony Mobile Communications is a brand new company formed after the Sony Ericsson split, but it has the Sony brand and the ambition to become the world’s third largest phone maker “not in 10 years’ time, but a lot sooner.” Currently, Sony Mobile has a 6.5% to 7% of the market by value.
Sony head of sales and marketing Dennis van Schie hopes the company would be able to capture 20% of all Android sales, currently dominated by Samsung, with a huge combined presence of ‘other’ Chinese white box makers.
All of this will allegedly be possible because of the huge synergies emerging after the Sony Ericsson split. The Swedish Japanese joint venture existed from 2001 to 2011, and brought some iconic handsets, but could not leverage Sony’s key technologies.
The situation has changed radically since the new company was formed.
“Even if we thought we were part of Sony, all the hard-core technological assets that were available—applications, services, the hardware, like the sensors—were not really made available to us,” van Schie said. “It was not a competitive advantage at that time. Now it is. It clearly is.”
The executive said a screen made for Sony’s TV business “was optimized for mobile” just six months later. Also, Sony Mobile now allegedly has early access to its parent company’s camera sensors used by many in the industry.
“Where we leverage—and this is a big change from the past—the sales and marketing infrastructure of Sony. For example, in India. I was responsible for product development on the technological side at Sony Ericsson. We had a team of 25, 30 people, and to get to the mom-and-pop stores out there in a massive, complex and vast country like India is very risky.”
With those R&D and sales synergies, Sony Mobile might well achieve its goal. It’s scored solid growth in the past few quarters, and in just a couple of weeks we’ll see how it did in the third quarter of 2013.
PhoneArena
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Posted: 2013-10-03 18:16:57
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Ericsson was nr 3 and on its way to become nr 2.
But then the CEO and some board of directors said its better to make a jointventure with Sony, they promis us money and technology. Technology like MSD and we can use their branding (for a price)
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Posted: 2013-10-03 21:49:57
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There is no reason to look back to the ericsson days, just look at all the brands that came and went.
Sony wants to be at Nr;3 that's an ambition we can only encourage.
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Posted: 2013-10-03 22:30:55
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IMO Sony is better now than Sony Ericsson was. Yes SE made great devices but they went through a bad time with their buggy phones and poor build. Sony seems to be improving their quality from what I see. Why do people keep harping back to the SE days?? It's over move on nothing you can do about it now.
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Posted: 2013-10-06 18:33:00
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Are you nuts ? the quality has done nothing but dropped since they dropped Ericsson. Sony, which have always been one of my favourite brands simply put made terrible phones before they got into bed with Ericsson.
I don't know about you, but I don't remember having a "screen lottery" with SE. I also remember getting better firmware updates with SE.
Sony I would love to see in a top spot. Id love to see them best Samsung, but I have no faith in them as they make continuously bad mistakes. The fact they let their Playstation Network get hacked with careless security measures illustrates their poor decision making.
Ive not seen a Z1 yet, but from the amount of complaints and problems ive read on this site and others again doesn't give me much confidence in them.
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Posted: 2013-10-06 20:48:44
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DELETED
[ This Message was edited by: Bonovox on 2013-10-07 09:58 ]
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Posted: 2013-10-07 00:46:00
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@ etaab
calling someone nuts is uncalled for just because they don't agree with your opinion, that's just utter disrespect. Plus you are calling someone nuts when you yourself admittedly haven't even seen or tried a Z1, yet you have so many bad things to say about it already
SE getting better updates? proof please? During SE their Android phones were even late to support multitouch afaik.
Sony has been decent with the updates ever since the Z released, plus most of their midrange handsets got updated too, my Xperia Go runs Jellybean smooth and stable and guess what the Xperia Go is the cheapest waterproof smartphone from Sony yet it's updated nicely.
Furthermore, try reading the Z1 thread, complaints came from people who does not even have it. The esato members who now have Z1 says otherwise and proves that the negative points about Z1 are just exaggerated and are not literally as bad as it sounds. Even in the Z1 photo thread you can see that it takes great pictures conflicting other reviews from review sites stating otherwise.
What's the playstation network getting hacked got to do with Sony smartphones? Guess what, Microsoft's Xbox live accounts got hacked too. Anybody can hack into anything if they really want to. So does that mean Microsoft too have "careless security measures" as you said?
There's just one thing that I agree with your post and that is the screen lottery, but that has also been exaggerated imo, even if you got the bad panel, it's not bad, in fact it is still better than the Z. You still get accurate colors with a much wider color gamut, sharp display. Only thing you don't get is wide viewing angles.
[ This Message was edited by: reeflotz on 2013-10-07 06:36 ]
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Posted: 2013-10-07 07:32:33
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There's nothing wrong with calling someone nuts
The quality of Sony phones isn't as good as SE (or Ericsson), this is just a fact.
Don't all focus on the Xperia Z, they sell a lot more phones, and appart from being overprised they all look the same.
Sony is boring and i'm not seeing any innovation, back in the old days they brought new things every year, but now... nothing.
I think he pointed out the Sony playstation network as an example of a half finished product. Ever since the company changed in the early 2000, Sony has never been the same.
And as for the updates, well the last update i had for the Xperia T made the cam quality bad and the phone a lot slower.
I'm hoping the new upcomming update (when ever that is) will improve that.
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Posted: 2013-10-07 09:39:12
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On 2013-10-07 09:39:12, bart wrote:
The quality of Sony phones isn't as good as SE (or Ericsson), this is just a fact.
Sony is boring and I'm not seeing any innovation, back in the old days they brought new things every year, but now... nothing.
Can you please elaborate more on this? I would be glad to be proven wrong. I had an
Hazel, in two years it got bricked for no reason, so I wouldn't exactly say
has better quality than Sony, plus Elm/Hazel has both the lines issue in lowlight picture which was quite annoying, even though it did take good pictures in daylight, it was horrible having those lines issue taking lowlight pictures. Those are present in every Elm/Hazel handset.
What kind of innovation are you looking for in Sony? Right now there's Triluminous screens and finally flagship specs on an android phone, also including better sensor tech, to be able to produce comparable images against 1020 especially in lowlight while all in a slim waterproof smartphone is impressive and innovative in my opinion.
During the days of SE, their flagship phones like the X10 and Arc are quite behind the competition, the X10 not even having multitouch which is important for android apps. The Arc having specs inferior to the competition which was important back then because Android was still a little bit heavy for a single core phone during it's days.
If you're referring to the days of cameraphones k800, k810, c901, c905, then true those were the golden days of SE, but after that nothing innovative came from them either. SE cameraphones were great in taking pics but lacks good video recording, even the Satio only records in VGA while the competition already has HD recording.
There's also k850 getting bricked, and initially the software was not fine tuned, causing pics with Xenon flash being underexposed because of wrong flash timing. Although it was fixed later on, SE also had it's share of problems during it's time.
Now I'm not against SE, I actually miss my
Hazel, but still overall I find Sony right now is in a right direction, we will see what will happen.
[ This Message was edited by: reeflotz on 2013-10-07 11:15 ]
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Posted: 2013-10-07 11:59:33
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I too think Sony is moving in the right direction. I'm impressed with the Z and while I too like SE, I sometimes felt that they didn't have the full might of Sony behind them.
Now, with Xperia, we have access to Sony's imaging and screen technologies and Playstation mobile too, which has some good quality mobile games. They're using good quality materials and introduced waterproofing as almost a standard feature on its higher end phones.
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Posted: 2013-10-07 12:26:18
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