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Any 1 else catch todays The Sunday Times article about jus how important d t610 has been 4 SE. It claims that this phone is so hot that SE r havin problems gettin em off d manufacturin line and on 2 the shops-such is d demand! Apparently other mobile handset producers are very, very envious of SE at d moment.
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Posted: 2004-01-18 18:28:48
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My dad pointed the article out to me.
My friend's are still rushing out to buy the T610, so it's definitely going to be selling like hot cakes for quite a while.
Good on ya
!!
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Posted: 2004-01-18 18:37:56
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And so they should be! Nokia and Sony Ericsson are like a Ferrari and a Noble. The Ferrari (Nokia) is at the top of car production. The Noble (Sony Ericsson) is a lesser known car company but in its own right, just as good, and in my opinion, even better!! Just my thoughts, Skin
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Posted: 2004-01-18 18:43:08
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@skin
Nookia COULD be Ferrari, but then SonyEricsson would HAVE to be Bugatti!...
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Posted: 2004-01-19 01:22:27
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Now, why won't u post a link here? Assuming it has an online version too
I'd love to read that one...and i am sure they`re right
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Posted: 2004-01-19 01:30:05
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Superluminova Posts: > 500
http://www.timesonline.co.uk/newspaper/0,,176-967263,00.html
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Posted: 2004-01-19 01:51:37
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@superluminova: i can`t get the address as they want a new cookie.I set it to default but nothing:( Can u copy/paste pls, if it`s not too much trouble?
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Posted: 2004-01-19 01:56:23
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I'd say
were Ferrari and N*kia were Vauxhall
You see more Vauxhall's on the road than you do Ferrari's! Get it!
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For 701 and wappers too!
January 18, 2004
Sony Ericsson dials winning numbers with T610 phone
The fortunes of the Japanese-Swedish joint venture are on the up, thanks to a single hot handset. By Paul Durman
KATSUMI IHARA, president of Sony Ericsson, has the kind of problem most bosses can only dream about. Demand for the company’s mobile phones is so great that he could sell many more than he can supply.
At Sony Ericsson’s headquarters in Hammersmith, west London, Ihara displays a flash of irritation that the company didn’t grab a bigger slice of the booming Christmas mobile market.
Nonetheless, results released tomorrow will show another profitable quarter, completing a year of turnround at the Japanese-Swedish joint venture.
Only last June, such a revival seemed unlikely. The company, which has made a loss since its formation in October 2001, withdrew from an important part of the American market with the loss of 500 jobs. Ericsson, the more troubled of the two struggling parents, was urged to abandon the handset business.
But beneath the gloomy headlines, Sony Ericsson’s recovery was already under way. Sales were growing rapidly thanks to hip new phones — most notably the T610 with its sleek styling and integrated camera. By the end of September, the company’s market share in western Europe had bounced back to 6.6%, according to Strategy Analytics — up from only 4% one year earlier.
The strength of the recovery has surprised analysts, including Ben Wood at Gartner, who thought Sony Ericsson would struggle to make it into 2004. Another is Richard Windsor at Nomura International, who said: “I have to admit that recent progress has been much better than I expected. I thought their Japanese handsets looked a little boxy and would not sell in Europe. But the T610 has sold very well.”
The T610 has even made converts of confirmed Nokia fans such as Nick Wood, managing director of The Link, the Dixons-owned mobile chain. “They have surprised everybody with the T610,” he said. “The T610 is the first phone that I have picked up which is as intuitive as a Nokia. The features are great, the styling is great. It’s the first product that they have led the market with.”
Ihara also dates the company’s turnround from the introduction of the T610 last spring. He said: “The T610 is the first product that we have developed from scratch. I was personally very much involved in the development. Due to the beauty of the design and the very good package of features, this has been well received worldwide.”
He said the T610, and the company’s Japanese hit, the SO505i, carry the Sony hallmark of great industrial design. “The DNA of Sony Ericsson is very product-focused. A product with the Sony Ericsson brand should have a ‘wow’ factor. It has to be something very cool, stylish, very innovative.”
This was the logic behind the original merger — to combine Sony’s design skills and consumer marketing know-how with Ericsson’s greater expertise in telecoms and its strong relationships with the mobile-network operators.
“The winning equation of Sony Ericsson is a very simple one,” said Ihara. “The strengths of the two parent companies are very complementary.”
Wood said: “It was a match made in heaven, but it took a long time to deliver.”
Besides the initially weak and confused product offering, Ihara said the company had problems with its supply chain. Ericsson had outsourced its inefficient handset manufacturing arm to Flextronics of Singapore in an attempt to staunch heavy losses. In the wake of the merger with Sony’s handset business, it had difficulties in keeping to delivery schedules.
“It took a lot of time to correct it,” said Ihara.
Sony Ericsson finally turned profitable in the third quarter, with pre-tax income of €39m (£27m). Quarterly revenues were 50% higher than a year earlier, at €1.3 billion.
Ihara rejects suggestions that Sony Ericsson is happy to be a niche company, serving only the top and middle-segments of the market. He said: “The company still has ambitions to capture 10% of the market.”
But to succeed in this it needs more than one or two hot phones. The company has filled out its range with the Z600, a clamshell phone with an integrated camera, and the Z200, a cheaper “fashion” phone with changeable covers. It will soon start shipping its first “third generation” phone, the Z1010.
Some industry experts wonder whether this will be enough. Competition is getting ever tougher, with shortening product cycles and the increased threat from cheap Asian manufacturers.
Ihara believes the growing importance of camera phones — and the arrival of phones (such as the P900) that are also mini-camcorders — plays to Sony’s strengths.
“Today we talk about camera phones. Tomorrow we will talk about camcorder phones and music players. The phone is becoming not just a voice-centric machine but an audio-visual gadget. Among mobile manufacturers, who has both the audio-visual capability as well as the new communications capabilities? “Sony is very well suited for this industry evolution.”
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m1live.com[ This Message was edited by: boyi on 2004-01-19 01:12 ]
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Posted: 2004-01-19 02:05:56
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Great for SE! :-)
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Posted: 2004-01-19 02:41:47
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@ Boyi: Thanks man
And I think we'll see the 10% market share sooner than expected once the z1010 will be launched!
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Posted: 2004-01-19 04:14:24
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