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Requestec announces launch of the UK's first user-interactive MMS service enabling viewers to send pictures into live television broadcasts from the comfort of their living rooms.
On June 23, the UK's first 'mobile to TV' application will be launched on Sky Channel 172 on the Game Network. It will enable viewers to send their pictures into screen using their mobile phones and, subject to a moderation process, their picture will be posted directly to the television screen.
It will also appear on screen whenever the viewer subsequently texts an SMS message into the live on-screen chat application. In addition to being a novel and compelling addition to the show's current format, this new service also opens up a completely new revenue stream via the combined use of SMS reverse-billing. See Company Press Release.
Via:
Press Release
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Posted: 2004-06-22 17:23:28
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