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For young people, sending messages using SMS (Short Message Service) over cellular phones is more powerful than doing so through the Internet, according to a recent survey. The results of a study conducted by Ericsson Consumer Lab show that 68 percent of Spaniards between 15 and 24 years old send messages with their cellular phones every day. But only 38 percent of young people connect to the 'Net on a daily basis.
Internet media companies should be thinking about this in terms of future prospects. It is worrisome for magazines and newspapers, since Internet media consumption is already higher than for print media. Internet accounts nowadays for 20 percent of European media consumption, only behind radio and television, according to a study of the European Interactive Advertising Association (EIAA).
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Posted: 2004-11-25 00:25:03
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How comes that /// makes such studies?
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Posted: 2004-11-25 00:34:28
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On 2004-11-25 00:34:28, bobafett wrote:
How comes that /// makes such studies?
Its all in aid of market research to build communication products..or maybe doing secret research into making /// mobiles again?
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Posted: 2004-11-25 00:39:55
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/// conducts these studies around the world in order to understand consumer behaviour and perceptions. They do this because it enables them to help their customers prioritize the development of new products that people will want. The basic idea is that if ///'s customers are successful, then /// will be successful.
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Posted: 2004-11-25 00:57:24
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@axxxr nice thoughts. Very impressive, that /// is still respected at making such studies. The knowledge lasts forever, even its in the background. If there is a brand to offer it, then its /// the best one.
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Posted: 2004-11-25 01:05:41
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