>
New Topic
>
Reply<
Esato Forum Index
>
General discussions >
General
> Hypertag promotion useing mobiles
Bookmark topic
Via:
publishingnews
Publishing group Pan Macmillan is using
Hypertag interactive posters in a promotional campaign for their title,
Teen Idol. The system encourages 10-14 year olds to interact with outdoor poster advertising for the book.
Six sheet bus shelter posters fitted with infra-red Hypertags are positioned in strategic locations in the UK. Participants point their mobile phones toh the poster to receive a voucher on their phones telling them if they’ve won one of the prizes on offer including a shopping spree, lip balms, book samplers and screen savers.
--
Posted: 2005-01-12 17:25:59
Edit :
Quote
cool sounds pretty good
This message was posted from a P800
--
Posted: 2005-01-12 17:28:59
Edit :
Quote
how do we know which ones are interactive??
--
Posted: 2005-01-12 17:30:38
Edit :
Quote
They should use BT instead of IR imo
@50 - it'll be the ones in front of which there's a queue of people waiting for their turn to use the interactive features
_________________
Intel inside, Mental outside
[ This Message was edited by: k4m!k4ze on 2005-01-12 16:33 ]
--
Posted: 2005-01-12 17:31:47
Edit :
Quote
Quote:
On 2005-01-12 17:30:38, 50Cent wrote:
how do we know which ones are interactive??
I have seen one at Liverpool street station and that paticular one had a small red light on the right hand side of the board.
--
Posted: 2005-01-12 17:37:42
Edit :
Quote
@axxxr - did u try using it ?
--
Posted: 2005-01-12 17:44:02
Edit :
Quote
Quote:
On 2005-01-12 17:44:02, k4m!k4ze wrote:
@axxxr - did u try using it ?
No i'm afraid i did'nt get the chance to try it out, as i was in a rush to catch a train...But i often pass through there so next time i will.
--
Posted: 2005-01-12 17:46:03
Edit :
Quote
This can be enhanced by using Bluetooth. You no longer need to point your mobile to download and/or get connected with the billboard. Kameleon, website
http://www.kameleon-europe.com, has been working on bluetooth enhancement for 4 years now and offer now a "one click" solution, fast, robust and with a long battery life (up to 2 years).
--
Posted: 2005-03-14 14:03:33
Edit :
Quote
i'll have a go and see what happens next time i pass!
--
Posted: 2005-03-14 14:07:05
Edit :
Quote
People have too much time on their hands!
--
Posted: 2005-03-14 15:45:20
Edit :
Quote
New Topic
Reply
