Esato Mobile
Sony Ericsson / Sony : General : :se: is promoting t68i in a strange way ;-)
> New Topic
> Reply
< Esato Forum Index > Sony Ericsson / Sony > General > :se: is promoting t68i in a strange way ;-) Bookmark topic
rene Posts: 125

Check this article from The Register
http://www.theregister.co.uk/content/28/26494.html

_________________


[ This Message was edited by: rene on 2002-08-02 15:53 ]
--
Posted: 2002-08-02 16:53:00
Edit : Quote

captainsm Posts: > 500

Old news, bit i like that way of promoting stuff !
--
Posted: 2002-08-02 18:14:00
Edit : Quote

rene Posts: 125

Old news? This article was written yesterday...

_________________


[ This Message was edited by: rene on 2002-08-02 17:25 ]
--
Posted: 2002-08-02 18:25:00
Edit : Quote

Superluminova Posts: > 500

rene: how did you get that image there?

_________________


[ This Message was edited by: Superluminova on 2002-08-02 17:34 ]
--
Posted: 2002-08-02 18:30:00
Edit : Quote

mixin Posts: > 500

you can use the [img] tags in signitures.. but to get them to show. you always have to click on edit.. after you've posted!
--
Posted: 2002-08-02 18:32:00
Edit : Quote

Superluminova Posts: > 500

cool cheers mate

_________________


[ This Message was edited by: Superluminova on 2002-08-02 17:35 ]
--
Posted: 2002-08-02 18:34:00
Edit : Quote

mixin Posts: > 500


--
Posted: 2002-08-02 18:38:00
Edit : Quote

marton Posts: 146

What is the article about? I have only got wap access and cant read the article or see the picture. Could someone please post the article here on the forum. This post was posted from a T68i
--
Posted: 2002-08-02 21:43:00
Edit : Quote

rene Posts: 125

Here is the story:

SonyEricsson hires actors to promote T68i
By Andrew Orlowski in London
Posted: 01/08/2002 at 16:15 GMT

SonyEricsson is hiring "actors" to promote the new T68i phone in New York, the Wall Street Journal reports.

Posing as members of the public, the contract players will break into spontaneous celebration of their phones in front of tourist landmarks and in restaurants.

It's not fair, says a spokesman for Ralph Nader's consumer group, troubled by the prospect of the public becoming confused between an "actor" behaving like an anti-social idiot and an authentic anti-social idiot.

SonyEricsson deserves opprobrium not for its bold viral marketing campaign, but for its exploitation of an unfortunate social group. The real crime here is using folks suffering from compulsive attention deficiency disorder, known as "actors". Instead of encouraging them, SonyEricsson should be helping to integrate these poor souls back into society, using the latest medical advances.

_________________


[ This Message was edited by: rene on 2002-08-02 20:46 ]
--
Posted: 2002-08-02 21:45:00
Edit : Quote

New Topic   Reply
Forum Index

Esato home