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< Esato Forum Index > Sony Ericsson / Sony > General > "Take my Picture, please - and Buy my phone!!" - S-E has a new tactic to attract consumers!! Bookmark topic

Here is an article about 's latest idea of promoting the T68i and the Communicam:

http://story.news.yahoo.com/news?tmpl=story&ncid=581&e=5&cid=581&u=/nm/20020801/tc_nm/tech_sonyericsson_dc_2


These ppl at are pretty smart!!
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Posted: 2002-08-02 21:45:00
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What do u ppl think about it? I think its a pretty innovative idea. ppl will definately notice the phone and will try to buy it if they are impressed!
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Posted: 2002-08-02 21:47:00
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Great idea!!! They should do it in the UK too. I am thinking of whether to get the MCA-20 Communicam but am wondering when I will use it as my network has no MMS until Autumn(O2-UK
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Posted: 2002-08-02 22:07:00
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What is the article saying? Could some one post it in this thread, please. (I have only got wap access). This post was posted from a T68i
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Posted: 2002-08-02 22:14:00
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Here's what the article says:


Take My Picture, Please - and Buy My Phone


LOS ANGELES (Reuters) - Next time a good-looking young couple asks you to take their picture, beware -- they might work for the maker of the camera.

Cell phone maker Sony Ericsson ( news - web sites) has hired 120 actors and actresses across the country to play tourists and ask passers-by to take their picture with the company's new T68i cell phone and an add-on digital camera.

Sony Ericsson Mobile Communications, a joint venture of Sony Corp ( news - web sites). and Ericsson, is running the campaign in seven U.S. cities as part of what one executive called "reach out and touch the consumer advertising."

"It's not a sales pitch," Jon Maron, director of marketing communications for Sony Ericsson, told Reuters.

He said the company went to talent agencies looking for young, attractive people who were interested in technology and willing to have their pictures taken all day long.

"They're not just actors and actresses. They're the young, cool people in the areas where they live," Maron said.

Maron, who referred to the phones as "mobile multimedia devices," said the actors are visiting places like malls and nightclubs, tourist hubs where it would not seem unusual for a young couple to want their picture taken.

Cell-phone cameras, either built into the phone or attached externally, have grown in popularity in Asia and Europe over the last year, where phones with color screens and high-speed Internet connections are more prevalent then in the United States.

Maron said the actors, if pressed for information on what the phone/camera is or where to buy it, would tell the inquiring photographer where it can be found or who makes it and won't make any secret of the fact they work for the company, if asked.


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Posted: 2002-08-02 22:23:00
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@ewap8 Thanks m8. The marketing solution is quite interesting, but im not shure it will increase the interest for the products so much. This post was posted from a T68i
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Posted: 2002-08-02 22:37:00
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it is a very great idea. i think it is more something to let people know and see what are technologie can do.
i've been to germany and tested the nokia 7650 and phillips fisio 850 there you can test them in the store whit out asking you just grab the phone and fun starts. only 8% of all the people in most country's that are up to date know what the technologie can do for them en that is not much
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Posted: 2002-08-02 23:03:00
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Sorry, I disagree. I think it's a lame tactic, especially here in the US. We have so many advertisers here doing a lot of strange tactics it's absolutly annoying. I hope they make a law banning this type of advertisment, that and including junkmail.

Take Cingular for example, you go to a shopping mall and they won't freaking leave you alone. They constantly try to explain to you why you need a cell phone (Even if you have one). Of course I ignore them, but one of these days someones going to get pissed and kill them

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Posted: 2002-08-02 23:11:00
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@ Delta:



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Posted: 2002-08-03 14:40:00
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I agree with deltayoda!!! People have to be aware when they are the subject of an advertising action!!!!! This is manipulation, not advertising.

I find it scandalous, there are other ways to promote a product than playing the comedy to people without them being aware of it!

A bad point for in my opinion.




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Posted: 2002-08-03 15:02:00
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