General discussions : General : Use your mobile to design a shoe on time square jumbotron
>
New Topic
>
Reply<
Esato Forum Index
>
General discussions >
General
> Use your mobile to design a shoe on time square jumbotron
Bookmark topic
Via:
clickz
Nike launched an interactive billboard experience yesterday.This lets people use their phones to design a shoe on the Reuters sign in Times Square.
Passersby use their phones to interact with the 23-story billboard, customizing and even directly purchasing their own Nike shoe. After designing a sneaker on the screen, the user receives a text message within seconds. That message contains mobile phone wallpaper showing the shoe along with a link to the Nike iD site where they can buy it. A PIN number provides additional security.
--
Posted: 2005-05-03 19:08:43
Edit :
Quote
New Topic
Reply
