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Yeah I think the advert is really great and definately effective and interesting to look at. Well done Sony on this one... any complaints are just stupid really, there's no problem with it at all.
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Posted: 2006-07-05 16:45:31
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I'd like Sony to try such a stunt in South Africa. I'm not easily offended, this ad hardly offends although it somehow questions power relations between races- in this case women.
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Posted: 2006-07-05 17:08:01
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Its a good powerful ads, people may think what they want.
Race is a powerful tool when used correctly like it has here!
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Posted: 2006-07-05 17:23:34
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very good adv, do like it. provocative, but still accepteable.
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Posted: 2006-07-05 17:26:12
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Apparently not!!!
Sony pulls 'racist' PSP ad
SONY has pulled a Dutch billboard advertising campaign for the new white version of its PlayStation Portable video game player and apologised to anyone offended by ad, which critics dubbed racist.
A billboard ad in the campaign - which Sony said was launched in the first week of June and created locally exclusively for the Dutch market - portrayed a white woman aggressively grabbing the face of a black woman and read "PlayStation Portable White is Coming."
Sony said in a statement that the Netherlands campaign intended to highlight the colour contrast between the existing black PSP and the new ceramic white PSP.
"We recognise that the subject matter of one specific image may have caused concern in some countries not directly affected by the advertising. As a result, we have now withdrawn the campaign," said the company, which also apologised to those offended by the ad.
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Posted: 2006-07-12 13:30:58
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whats wrong with taking things close to the line?
and as someone pointed out i bet it would be ok if it was the other way...
people seem to forget that racism goes both ways..
how very blinkered of people.
fatreg
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Posted: 2006-07-13 08:56:06
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I some people take things too seriously.
I mean, I can hardly see it causing a race-riot!
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Posted: 2006-07-13 13:51:07
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