Sony Ericsson / Sony : General : Earnings Preview: Sony Ericsson 2Q Pretax Pft Seen +83%
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market share is clearly not the priority for SE. you can see this from the fact that its average selling price is increasing whereas nokia's is much lower and dropping because it is chasing the ultra low-end markets in asia and africa. so different priorities, much like porsche vs GM.
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Posted: 2006-07-12 14:46:00
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Good take up of the cheaper handsets will increase market share although in a recent interview, it was stated that it isn't a priority and that, it will happen naturally if it happens at all.
We need some more high-end expensive handsets, those are the more exciting. High end
and :cbs: handsets can surely only enhance the rest of the range.
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Posted: 2006-07-12 15:45:25
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Yeah, I want an ultra high-end phone as well. Something like what the S700 was or what the N93 is now. But TBH, I'm not holding my breath (all rounder phones are gone
)
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Posted: 2006-07-13 09:24:35
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Mores the pity!
is getting soft in its old age.
No more wow factor devices, just more megapixels and bigger flash memory.
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Posted: 2006-07-13 09:33:01
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Sony Ericsson More than Doubles Year-on-Year Income Before Taxes
13 July 2006
Q2 Highlights:
Continued sales & volume growth
Positive momentum generates market share gain
Success of Walkman® phones continues
Launch of first Cyber-shot™ phone
The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the second quarter ended June 30, 2006 is as follows:
Q2 2005 Q1 2006 Q2 2006
Numbers of units shipped (million) 11,8 13,3 15,7
Sales (EURO m.) 1,614 1,992 2,272
Income before taxes (EURO m.) 87 151 211
Net income (EURO m.) 75 109 143
Units shipped in the quarter reached 15.7 million, a 33% increase compared to the same period last year, and generated an increase in market share both on a year-on-year and sequential basis. Sales for the quarter were Euro 2,272 million, representing a year-on-year increase of 41%. Income before taxes was Euro 211 million representing a year-on-year increase of 143%. Net income was Euro 143 million.
Sony Ericsson continued the momentum of the first quarter by shipping three new Walkman® branded phones, the W300, W700 and W42S as well as announcing two new stylish Walkman models: the W850, a tri-band/UMTS slider phone, and the quad-band EDGE W710, the first sports Walkman® with pedometer and jogging applications. The quad-band EDGE W810 Walkman® phone, a follow-up to the popular W800, became a big success during the quarter and continued to build the company’s position as a leader in mobile music. This was further enhanced by the shipment of the W42S for KDDI, the first Walkman® branded phone for the Japanese market.
Following the successful introduction of the Walkman® brand to the mobile phone market last year, the company started shipping the K800, Sony Ericsson’s first Cyber-shot™ branded 3.2 Megapixel camera phone, bringing an instantly recognisable Sony camera brand to its high-tier imaging products. In Japan, Sony Ericsson increased its line up of FOMA™ phones for NTT DoCoMo to three, with the shipment of the SO702i and SO902iWP+.
“The second quarter has seen Sony Ericsson both announce and start to ship a wide variety of products confirming the company’s ability to compete, capture market share and profitably grow the business. With a product line-up that includes a broad range of both basic and feature phones, Sony Ericsson is now in a position to broaden its customer base in all market regions and customer segments,” said Miles Flint, President of Sony Ericsson.
R&D investment continued to increase to support further expansion of the portfolio in 2007 and marketing expenditure also increased as new products, such as the K610, K800 and the eagerly awaited M600 Symbian OS messaging phone entered the market towards the end of the quarter. Average Selling Price (ASP) declined slightly sequentially, due to a greater proportion of low-priced models, such as the J100, J220 and J230 shipping in volume.
Growth in the global handset market continued to outpace expectations, and Sony Ericsson now forecasts the global market outlook for 2006 to be above 950 million units, up from the previous estimate of “above 900 million units”.
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Unless I'm very much mistaken...
reviews:
i-mate V800 K700[ This Message was edited by: masseur on 2006-07-13 08:43 ]
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Posted: 2006-07-13 09:42:12
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The main reason for Moto loosing it's market share from 40% to 13% in the 90's was the poor batteries. Now the SE phones K800 and K610 have 3 times better batteries than Nokia N80 or N91 and still quite heavy bricks. I think a Nokia N80 or N91 buyer is almost a lunatic one, so much better are the SE models K800 and K610.
This message was posted from a Z1010
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Posted: 2006-07-13 10:15:19
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Sony Ericsson CEO: 25% Of 2Q Phones Sold Walkman Branded
STOCKHOLM -(Dow Jones)- Around 25% of the 15.7 million phones Sony Ericsson sold in the second quarter were Walkman branded, said Chief Executive Miles Flint on a conference call with media and analysts Thursday.
"In total we have now sold 10 million Walkman branded phones since launch," Flint said.
Walkman is a brand used by parent company Sony Corp. (SNE) for portable music devices and Sony Erisson uses the brand for its music profiled phones.
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......and more to come by the looks of it. It has done well with the music phones and if it can repeat the formula with Cyber-shot then it will do well.
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Posted: 2006-07-13 10:23:54
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the biggest suprise is profit before tax
forecast is 150mil ++
the actual result is 200mil ++ !!!
what a great come back SE is enjoying since they got T610 out from their factory.
Now the president or CEO is saying more RnD will be put into getting more excitement in 2007....so lets stay tune.
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Posted: 2006-07-13 10:25:49
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The spend a lot on R&D which is probably why they have the best UI.
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Posted: 2006-07-13 10:38:24
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But you can see why SE is currently flooding the market with
phones by looking at the popularity of them.
And can anyone guess what Motorola spends most of its money on?
A) R&D Department B) Design Department
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Posted: 2006-07-13 10:41:44
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